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Irrefutable Importance of the Mobile Phone
Popularity of mobile phones now and using it as a tool for direct communication for lead follow up.
Traditional CRM vs Sales Automation
Discussion of lack of lead follow through with traditional CRM and how Sales Automation differs in thorough follow through.Watch
Larry & Danny discuss salesperson contact with customers on the floor and impact of technology and that.Watch
Discussion of click-through-rates and open rates as it pertains to email communication and how to get the best results.Watch
Danny & Larry discuss trade cycles and negative equity in Powersports.
Start of the Sales Process
Discussion about the need for manager involvement on the floor and how PSXDigital can provide that; real time.Watch
Discussion of loyalty by customer to salesperson and to the Powersports store.
Automotive VS Powersports
Discussion of the differences between Automotive & Powersports.
CRM – Tool or Process
Larry explains using CRM as a tool and ways it's not used properly.
Starting the Sales Process On-Line
What does a Powersports customer know before coming into the store and what exactly is needed for them once they get there.Watch
Inventory Management in Powersports
Larry explains the importance of inventory management being the primary financial success.