HOW YOUR BRAND REPUTATION IMPACTS YOUR SEO & YOUR ONLINE BRANDING IMAGE!
Powersports, RV, and watercraft sales are different from standard vehicle sales. These are all wants, not needs, and therefore, the consumer can be a lot pickier about where they buy from and which brands they trust. Therefore, it will be your job to include reputation management as part of your online optimization process if you want to get the best results. Not only that, but the Internet has evolved so much and created so much competition that search engines are heavily factoring reputation into their equation when ranking websites.
HOW TO IDENTIFY AND AVOID THE MOST COMMON MISTAKES OF SEO FOR THE BEST OPTIMIZATION RESULTS!
When it comes to implementing the best SEO, half the battle is not making the same mistakes that others have in the past. After all, even the best strategies can be ruined in an instant by one simple mistake. To begin this part of our series on Powersports SEO, we're going to discuss how learning from the mistakes of others can help you avoid making many of them yourself. Some of the biggest issues that people have with their optimization come down to simple faux pas, but you don't want those to become serious issues.
PLANNING IS EVERYTHING: EFFECTIVELY IMPLEMENT SEO THE RIGHT WAY TO BUILD YOUR BRAND THE RIGHT WAY!
In this guide, we’ll discuss more regarding how to effectively implement SEO so that you can deliver the best campaigns and get the best results in your search rankings and brand authority alike. After all, SEO isn’t one of those things that you can “just do” and expect results. If you do it poorly, it won’t work. Even worse, it could have negative ramifications if you do it incorrectly. There is quite a list of practices or activities that will get you negatively ranked or banned from search engines related to search engine optimization, and you want to avoid those at all costs.
POWERSPORTS & MOTORSPORTS MARKETING 101: WHAT IS SEO? USE IT OR LOSE IT!
Search engine optimization, or SEO as it is more informally known, is THE marketing buzzword that everyone needs to know. Some of you may have heard of it before. Others might already be using some parts of the process in your marketing and branding efforts. Still, more haven't even heard about optimizing for search or haven't half a clue where to start. Regardless of which category you fall into, we've got you covered! This guide is the first in a series of eBooks that will help you understand what SEO is & more!
POWERSPORTS DESKING: ITS CRITICAL ROLE IN CUSTOMER RETENTION! DON'T OVERLOOK THIS AT YOUR STORE!
In the conversation surrounding customer retention, the big focus is on utilizing technology to engage people and keep them coming back for more. Of course, before you can embrace all of the available technology, you have to know what it is and how you can include it in your dealership. Desking is one of the topics that’s trending right now. As more dealers look for better ways to improve the customer experience, it all comes back to taking the sales experience to a virtual space
YOUR DATABASE FOR CUSTOMER RETENTION: BE A WINNER IN GETTING INFORMATION FOR CONTINUED SUCCESS!
In the business of Powersports, information is your best asset. It might seem tedious and boring, but there are going to be times when you are wishing that you had more of it to use. After all, while cultivating new leads is a good practice, there’s a lot more value in utilizing the existing leads that you have-- your customer database is full of them. If you’re using it effectively, you already know that. If not, you’re in the right place to see just why it’s time to get on board.
TRADE APPRAISALS & MARKET PRICING: STAYING IN THE LEAD OF PRICING YOUR POWERSPORTS UNITS RIGHT!
In the Powersports industry, the trade appraisal process works a little differently than it does with the automotive world. Sure, you still have to look at the unit in terms of its age and condition, as well as other related factors, but there's more to it than that. The entire trade cycle is different, for starters, so you have to factor in different variables. In this book, we'll help you to better understand how things can work for your Powersports dealership!
INVENTORY MANAGEMENT: WHERE AGE ISN'T JUST A NUMBER, IT'S A PROFIT MARGIN. STOP OVERLOOKING THE POTENTIAL IT HAS TO OFFER REGARDLESS OF AGE!
In our series on Trade Appraisals and Market Pricing, we started to discuss the topic of how effective inventory management can assist with better trade processes to keep your dealership competitive in the used Powersports market. In this eBook, we'll dig deeper into the value of inventory management, the use of Ai, and integrated software solutions.
GROWTH ISN'T JUST FOR THE SMALL BUSINESS! TO SOME, IT SEEMS LIKE AN UNNECESSARY ANSWER. ONCE A BUSINESS IS BIG, WHAT MORE GROWING DOES IT NEED TO DO?
In today's customer-centric economy, you cannot be the biggest if you are not also the best. Find out what you should be doing with technology and how you can guarantee that your dealership is future proof so that you can keep your dealership flourishing & compete with some of the biggest names in the industry. Assessing your current dealership operations is the first step. This eBook will help you, your staff & most importantly your dealership!
GROWTH MOMENTUM: IS YOUR DEALERSHIP DUE FOR A CHECKUP? LEARN HOW TO GROW FROM YOUR STARTING POINT & BUILD A STRATEGY TO MOVE FORWARD!
Growth is all about continuing to develop, continuing to reach out, and continuing to work to get a little better every single day. Whether you make one new networking connection or draw in one new customer lead, you're making progress. Take the time to step back and do a quick checkup of your Powersports dealership so that you can start working on your growth strategy and take your business to the next level.
READY YOUR DEALERSHIP FOR RE-OPENING. AS A BUSINESS OWNER IT CAN BE A SCARY TIME BUT IF YOU'RE SMART IT CAN ALSO BE A PRODUCTIVE TIME.
Your Powersports dealership might still be conducting some online or hands-free business with customers, but you probably still have a lot of people who are not busy because the dealership itself is closed. Even if they aren't your typical marketing team, they might have value-added input or suggestions, so you should definitely include them in your brainstorming and marketing efforts. The front line salespeople & others can help!
Unfortunately, business growth is not as easy as asking how to grow. If you are up to the challenge, you will need to start by educating on how to develop a solid growth strategy and put plans in place to get to the next level of Powersports operation and grow in your hand. Check out our Powersports 101 Guide for Small Dealers'. This is part of a 3 part series & hope you enjoy it!
WHAT IS THE SINGLE MOST IMPORTANT THING TO YOUR POWERSPORTS DEALERSHIP? NOT INVENTORY, NOT YOUR FACILITY, NOT YOUR SALES TEAM, NOT YOUR MARKETING!
Your customer database is an invaluable asset that provides you with traction, the ability to call, email or send mail to existing customers and others you have connected over time. Many dealerships struggle when it comes to building their database and the most important... maintaining it over time. Grab up this eBook as it will walk you through building your database, maintaining it with proper hygiene & much more to ensure that you're leveraging this asset.
CONVERSION IS YOUR PRIMARY METRIC! IN THE WORLD OF MARKETING IT'S EASY TO GET DISTRACTED BY A BROAD RANGE OF METRICS USED TO DETERMINE REACH.
The truth of metrics is a lot of numbers get bandied about when it comes to digital marketing. You've got things like bounce rate, exit rate, total site visits, traffic sources by channel, and so many others that seem like they indicate you're getting traction with your audience. Take a gander at this eBook as it will answer if they are adding to your bottom line or if they are not a good indicator of success. Determine if your efforts have any effect.
WHY TOSSING OUT BEST PRACTICES FOR YOUR POWERSPORTS WEBSITE IS A BEST PRACTICE! LEARN MORE HERE!
Web traffic does not equal conversions. What you should, instead, be focusing on are high-quality leads. The numbers are clear that people who randomly happen upon your website are not likely to be become paying customers. Time to focus on your conversion strategies.
A QUICK REFRESHER ON MARKETING AUTOMATION! IT'S GOING TO CHANGE THE WAY YOUR DEALERSHIP HANDLES EVERYTHING. DON'T GET BEHIND ON WHAT IS AHEAD.
If you're staying on top of the needs of your Powersports dealership; you have already taken the time to implement an effective, customized CRM and marketing automation platform that is taking care of a lot of backend operations and customer management solutions. If you haven't, you need to get on board as soon as yesterday. Simply put; marketing automation is in the process of implementing tools and platforms and more!
HACKING: THE MODERN SALES PROCESS. LEARN MORE HOW YOU CAN IMPROVE!
Historically, CRMs have been viewed warily by sales teams. That's because the older CRMs were used as a way to watch and track salesperson behavior, rather than as a way to really help them with their jobs. That's not the case with newer applications. Check out our eBook for more info!
MARKETING AUTOMATION IS CHANGING THE WAY THAT DEALRSHIPS DO BUSINESS. THE BACK OFFICE OF DAY-TO-DAY OPERATIONS & MARKETING AND MORE.
Because of this, many people discussed a need for a tool that could assist with database maintenance, customer retention, and internal lead optimization. Thus, the automated marketing engine was born. By optimizing and having automated tools scour your database, you could identify several potential upsell opportunities, resell opportunities or even customers who may need service, having a lease coming due or offer.
HOW TO MAKE THE MOST OF YOUR POWERSPORTS DEALERSHIP WEBSITE. NEVER LET IT SIT IDLE AS THIS IS YOUR FACE OF YOUR DEALERSHIP!
Are you offering your customers a website friendly experience? Most customers already have a good idea of what they want to buy. Are you preventing them from taking the next step on your website? Start learning how to help you leverage simple steps to improve your Dealership Website and get more leads!
DO I REALLY NEED AUTOMATED MARKETING TOOLS FOR MY POWERSPORTS DEALERSHIP?
The CRM process for Powersports is close to identical to the process for automotive sales. But the few differences that exist are crucial to understanding. That's why Powersports dealerships can't just keep doing what car dealerships do if they want to succeed. Time to learn more.
INVENTORY MANAGEMENT TIPS: MAKE IMPROVEMENTS IN YOUR DEALERSHIP TODAY!
Those who are responsible for taking care of the inventory of a property will then find that having the right inventory is essential if they hope to succeed. The right inventory ensures that customers are happy and that they are making sales rather than merely letting stock sit and age on their premises.
ARE YOU NEGLECTING THE IMAGE OF YOUR POWERSPORTS DEALERSHIP? IF SO, YOU ARE BEHIND & YOUR CUSTOMERS KNOW IT!
Too often, Powersports dealerships rest on the laurels of their physical dealership and see their online presence as an extension of that business. In today's world, your solutions need to be two different solutions. Digital branding & the right reputation is critical to be successful! Don't lose out!
ARE YOU EQUIPPING YOUR SALE WITH THE NECESSARY TOOLS IN 2020? IF NOT, YOU ARE ALREADY BEHIND! PROVIDING TOOLS TO YOUR TEAM CAN BE BENEFICIAL!
Sales as an industry are consistently evolving and requiring a more significant investment in technology to assist with everyday business operations. It's imperative you have the right tools & resources in place to put your team in the best position!
DOES YOUR POWERSPORTS DEALERSHIP KNOW WHEN TO TRADE CUSTOMERS OUT OF THEIR UNITS? NOW YOU HAVE ANSWERS!
It's surprising to know how little information you can find on Powersports trades and equity. However, despite the lack of information, this is still a very important part of the business for your Powersports dealership. We now have answers for you on how to improve your bottom line!
CLOSING THE DEAL: HOW THE RIGHT POWERSPORTS CRM PLATFORM SUPPORTS THE IDEAL CUSTOMER EXPERIENCE!
Consumers are more empowered than ever before. They are equipped with all the information available at their fingertips. Comparing prices, features, accessories & more. Equipping your dealership with a CRM can make their experience the best!
DRIVING MORE (AND BETTER QUALIFIED) FOOT TRAFFIC FROM YOUR WEBSITE TO YOUR POWERSPORTS DEALERSHIP!
A majority of customers today research their purchases online before going to a store. Because of that, you have to have a website to really do business. And if you want to grow your dealership and watch it succeed, then you need to learn the right way to utilize your website.
WHEN IT COMES TO DOING BUSINESS ONLINE, THE NEEDS OF CONSUMERS ARE CHANGING & YOU NEED TO BE ON IT? LEARN MORE HERE ON THE WHY!
Dealers used to never even think of the internet. Even as other companies started selling items online, Powersports & other vehicle & equipment dealers balked at the concept. The reality now is the internet sales machine has revolutionized the industry! Don't wait around, be prepared!
POWERSPORTS DESKING: WHY THE RIGHT PLATFORM CN MAKE OR BREAK YOUR POWERSPORTS DEALERHIP!
Desking systems can easily change the way that any Powersports dealership handles communication and the exchange of information for all the dealerships. The quality of information and communication within a dealership is what makes day-to-day operations more manageable.
TECHNOLOGY ENHANCEMENT: SHIFTING FROM OLD SCHOOL TO NEW SCHOOL. HOW TO MAKE SUCCESS OF INTEGRATION & NEW TOOLS!
Before you can get your sales team on board with new school technology, you have to figure out what solutions are available & which ones are best suited to your needs. CRM Software is the most commonly discussed. Learn more about how you can leverage your CRM!
IS YOUR POWERSPORTS DEALERSHIP MISREADING ANALYTICS? YOU MAY NOT EVEN KNOW THAT YOU ARE!
A lot of people know about analytics but aren't familiar with the details of what they offer or how to use them effectively. It's going to be up to you to make sure that you make the most out of analytics by taking the time to find how what analytics really mean for your Powersports dealership.