Capture + Maximize + Monetize
POWERSPORTS DEALERSHIP TRADES. IS YOUR TEAM ON THEIR GAME?
Capturing your inventory and having your buyers eating from the palm of your hand is what you're missing out on. PSXDigital + Inventory Management is getting you back in control of time management, cost-effectiveness & your inventory investment.
Powersports Dealership Trades shouldn’t be an afterthought for your Powersports dealership. You need to make sure that you take the time to train your sales staff on how to help customers get the most from their equity while also making the best deals for your bottom line. When you cultivate trades as part of the transaction and give them the attention that they deserve, they can become more of a profit driver than you ever expected.
EASY TO USE. EASY TO SELL. EASY AS 1.... 2.... 3...!
LET'S TALK TRADES - DOES YOUR SALES TEAM KNOW THE BEST STRATEGIES?
A lot of Powersports dealership trades aren't focused on, not realizing the potential that they may be missing. Like in the auto industry, Powersports dealership trades are a lot more valuable to your dealership than you think. In fact, being able to control both the buying and selling price gives you a chance to make better profits than you might make on your new vehicle sales. Of course, you have to make sure that you’re choosing smart trades and taking items that aren’t going to sit on your floor for too long. However, as long as you know what you’re doing, you can get a lot from trades when you help customers capitalize on their equity.
The Challenges of Taking Trades
Unlike at an auction, where you are ultimately competing to get the best deal but still get the vehicles that you want, you’ll often make more concessions during a sales transaction that involves a trade. This could result in you paying more for something than you should, and then you won’t be able to recoup any profits when you sell it. In some cases, you might even end up losing money if you aren’t careful. That's why it’s as important for your customers to understand equity as it is for your sales team to understand effective trading strategies.
Quick Reference Guide
One way that dealerships handle trades is to create some type of quick reference guide. Fortunately, the Internet offers a lot of valuable tools and resources, and you can incorporate many of those so that you’re not building everything from scratch. Make sure that you spend as much time on trade-in training as you do on traditional sales training. After all, trades can be a huge profit source, and they can often be what makes or breaks a sale. Therefore, you want to guarantee that your team knows how to handle them.
Take Advantage of Analytics
One of the best tools that you have on your side, that you might not even be aware of, is predictive data. This data engine can be set up to utilize the information in your computer system to help determine the likelihood of what people will buy and who is buying. That way, you’ve got a lot less risk in taking trades because you know you’ve got something that you can turn around and sell. Studies have shown that auto dealers using predictive data have seen an increase in sales of as much as 30% and gross profits of 15% more than without the tool.
GET DETAILS TODAY
Learn how you can get the power of a deep database that pulls from multiple sources of critical customer, market and historical data delivered in a single view + MORE!
+ INVENTORY MANAGEMENT
+ MARKETING AUTOMATION
Powersports Dealership Inventory Management is fully integrated & streamlined between the entire CXMAi platform. Taking pictures is much easier using our Mobile Inventory Capture App. Utilizing the Powersports Dealership Inventory Management tool & features will push your profits up while providing the most accurate & aggressive trade-in values.