We don't want to just keep all the AWESOME VIDEO CONTENT to ourselves!
EMAIL BLAST & IT'S SHORTCOMINGS
Email Blast is the worst way to kill your database. Causing customers to drop off faster then you realize. Never blast them with the same message as their needs are different every which way.
DATA & ARTIFICIAL INTELLIGENCE
Not understanding the data that is at hand, can be misunderstood data! If you can't take data and turn it into information and turn it into action, there is nothing!
FINELY TUNED POWERSPORTS MARKETING
Giving the right message to the customer or your database is one step but the right time is the difference. When do you send it? When do you engage & when is the right time! Listen in to learn more!
UNDERSTANDING ARTIFICIAL INTELLIGENCE IN MARKETING
What is Artificial Intelligence and in terms of marketing and how to understand it fully? Many vendors will push the Ai in their own terms when there is, in fact, no Ai involved. Having a true company deliver true results with Ai, you need to ask them questions.
THE NEED FOR A.I. MARKETING
How can your dealership benefit from a product that can benefit the longevity of business? A product in place to help the customers not to be just sold but to be helped. Learn more!
Ai & MARKETING
Artificial Intelligence and mixing it with Marketing Automation is being utilized effectively within the channels of marketing. This benefits not just the dealership as a whole but always the sales.
FULL INTERVIEW - YOU CAN'T DIG A WELL IF YOU'RE ALREADY THIRSTY!
During this economic downturn can be harshly affecting many business owners regardless of what industry you are part of. Having a process in place prior to this can benefit your dealership, your sales staff, and most importantly your customers. We have gathered 5 things your dealership should start right now to prepare for the economic downturn!
FULL INTERVIEW - ARTIFICIAL INTELLIGENCE & MARKETING
Listen in on how leveraging data & Ai is shaping the new way of doing business at your Powersports dealership. Larry Bruce covers a large range of information to provide you a better understanding of what it's all about!
CONSISTENCY AND SALES PROCESS GO HAND IN HAND
Having a Solid Sales Process in line is a challenge, in the beginning, however, it can be effective when put in place. Consistency over and over again can fully go in line with having a solid sales process.
YOUR CUSTOMER DATA IS YOURS TO CONTROL
Your Customer Data is yours to control! Never market out of your DMS or CRM as it can be a turn off to your customers. Having control of it, cleaning it up and making sure it is correct, can help you in the long run.
CUSTOMER EXPERIENCE IS MORE THAN PRICING
Providing an excellent customer experience creates a lifelong customer. Do you know that customers are more than willing to pay more for a unit to receive excellent and superior customer experience?
WHY YOUR INVENTORY MUST HAVE PRIORITY!
Customers are willing to take other units into considerations when provided. If not, then you are losing out on showing the potential customer of what you have on hand.
MARKETING AS A CONVERSATION
Stop talking at your customers and start a conversation through your marketing efforts. Customers need conversation.
WHY HAVE A MARKETING CONVERSATION?
Why is there a reason to start having a marketing conversation? Customers are tired of getting the same old templated responses which can be a major turn off to the consumer. They are in the market and you have to keep them interested!
GETTING A HANDLE ON INVENTORY
Having a good handle on your dealership's inventory can help make or break your dealership. Having the secondary choices available to potential customers can offer a large range of additional options. Which can also prevent them from going to your competitor.
ALIGNING SALES WITH CUSTOMER EXPERIENCE
Customers are willing to pay more for a unit to receive better customer experience. Taking care of your customers before, during & after can build better value to have a customer for life.
CONTROLLING CUSTOMER COMMUNICATIONS
Your DMS and CRM is not the place to market your customers. Why? There are many reasons why & it can hurt your customer base in the long run. Duplicates, Inconsistent data and so much more. Listen to Larry on why.
HAVING A SOLID SALES PROCESS
Data that is in real-time along with consistency helps build a solid sales process. Having it be repetitive and consistent is part of the key to having a solid sales process. Listen to Ryan explain more.
GRASPING VENDOR REDUCTION!
John explains what drives him to help his sales staff, himself and most importantly their clients. The offerings of what PSX has will help dealerships take advantage of high tech tools. With the product line in place, it is easy and successful for all key players.
INTRODUCING NEW DEALERS!
Approaching Powersports Dealer with a goal in mind to ensure they can take advantage of a solution with real people, real products & real results. John goes in detail about how he can provide insight based on what we can offer to them.
WHAT IS VENDOR REDUCTION?
John goes into detail on what exactly is Vendor Reduction and how it applies to dealers seeing the full picture. Getting dealers full attention to view what is at stake when seeing the entire picture of their store overview.
INFORMATION & CONSULTATION!
Having an open discussion with the interested customer we want to ensure we provide all details and never hold anything back. Transparency is key as to how John goes in-depth on the benefits of being honest.
VENDOR REDUCTION - UNNECESSARY vs EFFECTIVE TOOLS
Jen Schrader & John Bottone dive into "Vendor Reduction" - Unnecessary Tools vs. Effective tools! With approaching the world of technology and presenting it to the Powersports; we want to know more how it is approached, achieved & utilized, With transparency being a large part of the success we cover a range of items. Listen in!
THE ROLE OF KEY PLAYERS!
Always having all key players involved with the decision making to ensure the product is going to be utilized is a key factor. Listen to how John goes in detail about how & why it's important.
THE IMPACT ON NEW DEALERS!
Once dealers see the full potential of the product once put in place, they see a large full view of what they are missing. John explains how he is able to show dealers what they are missing and how they can achieve & engage fully with their customers.
JOBS VS. CAREERS: WHY IT'S IMPORTANT TO KNOW!
Danny James & Jen Schrader dive into the differences between a job & a career in sales. Is there really a difference? Of course, there is and listen to how this is determined. Many views can be looked at however when sales are calling your name & you are looking at a successful career you will have no issues gaining recognition in the powersports sales world. Follow-up is a large part of a successful career.
ENGAGING WITH NEW STORES
Having an effective agenda in place when working with sales & dealerships, Danny James, goes in detail how they take pride into helping dealers be successful using tools that are in front of them. This helps them be effective in sales & follow-up.
NEWCOMERS TO POWERSPORTS
Approaching an interest in powersports sales is a conversation to be had to yourself to determine if you are looking for just a job or a successful career. Danny explains the positive things to what indicates a good salesperson & how you can guide others that have interest in the industry.
CUSTOMER EXPERIENCE & FOLLOW-UP
Listen to Danny advise on the important it is for the follow-up process putting in place of a job vs a career. Email blast are no longer alive & it's not worth it. Customers don't want to see this anymore. In the absence of this you want to make sure they are timely, and the follow-up is clear and compelling. Marketing automation with Ai can handle a lot of this to take this off the salespersons plate.
FOLLOW-UP, JOBS & CAREERS
Danny shares his advice on how important it is for dealers to listen to their staff & managers. This will ensure they are representing the business as intended. Can you trust that salesperson to work with the customer at your dealership. Hear what Danny has to say when it comes down to the follow-up!
REVAMPING TO A NEW WEBSITE
Revamping to a new website is always a scary thing to encounter. Listen to Amber Quirk explain how she dives in to helping a customer be involved with gaining their trust, aspect & what is not working along with what's not working. Getting a clear understanding of what the dealer is doing & how we can accommodate to that.
JOBS VS. CAREERS & THE DIFFERENCE!
Is there really A difference? Danny responds to that question in depth of the difference and why. Looking at all the aspects of Jobs vs. Careers offers an eye-opening reality to view in how you can be successful with sales in powersports.
COLLABORATING ON DESIGN & CHANGES
We have seen it all when new employees come aboard or even managers & they start to jump on the site and make several changes. Amber explains her actions on how she gets all key players involved and learn from what their goals are at the end of the day. Listen in to see the feedback she gives when it comes to change.
NEGOTIATING WITH DEALERSHIP CHANGE
Getting all key players involved at the dealership to get ideas and pass on suggestions is better than nothing at all. Amber goes into detail how getting more on board and on the same page to make their virtual dealership successful & be effective to their online customer.
Lead Generation Tips!
More leads the better! Listen to the Lead Generation Tips by Amber on how you can capture more leads which leads to more sales! From Call To Actions to simple placement you can gain control of a user friendly website design to get more leads & keep your online customers happy!
Have you looked at your Powersports Website Lately?
Have you neglected your powersports website lately? If so, you are falling behind. Your customers expect more and better from your virtual branding. Paying attention to your Virtual Online Dealership will help your dealership, sales team & get life long customers!
THE IMPACT OF BAD HABITS
When bad habits are heavily rooted in a powersports dealership it can create a daunting impact to sales team members at the dealership. But there are ways out of this hump of bad habits. Listen to Rory Kelly speak of the impact & what you can do to get where you need to be.
The website is an image and branding effort of a dealership that should never be overlooked. When new customers come aboard there are ways to discuss a variety of items to help them succeed. Amber dives into how she gathers the character of the dealership when they come aboard.
WHERE DO BAD HABITS START?
Where do bad habits really start? Rory Kelly gives an overview of where they start & the mindset needed to break out of the bad habits. Accepting yourself as a team player with a great insight can help push you further. With sales managers getting tired of fighting the fight or just giving up is a large indicator that causes their team to fall into the bad habits of sales.
CONFRONTING BAD HABITS
Recognizing bad habits & how to approach the manager? Bringing it to their attention from a fresh prospective helps managers realize the need to tackle the issue at hand. As Rory explains how he does confront the dealer and assist with providing tips to help.
THE IMPORTANCE OF TIME-SAVINGS!
Dive into the importance of saving time by using the technology on hand that provides automation in the sales process. With Artificial Intelligence being available and offered in the CXMAi platform helps your sales team spend time with customers using automation!
FULLY INTEGRATED SYSTEMS STEAMLINE SUCCESS
Having a fully integrated system is an overlooked feature within a powersports dealership. Having a streamlined system that communicates within one platform. By using the integrated platform, cxmai, you can streamline your sales process, inventory, website an so much more. One login, one platform!
BREAKING BAD HABITS & NEW TECHNOLOGY!
Always curious on how to help your team break bad habits in your dealership? Look no further! Rory Kelly & Jen Schrader dive into the topic not many want to admit to. Bad Habits can make or break a team. Listen in to see how to address these items on getting your team to break the bad habits & how new technology benefits everyone. Most importantly SAVE TIME!
SALES TEAM SKILLSET!
When identifying a sales team member struggling, where do you start on ensuring they get the help they need. Ryan Gentry offers the best route to take when this happens.
STAYING ON TRACK!
Listen to the suggestions that Ryan Gentry has to offer on helping keeping a sales team on track. It's the daily accountability from your management team to ensure their sales team is pushing forward. Listening to your sales people is a big key while having a consistent process in place.
DEALERSHIP BAD HABITS - THE TERM OF DOOM!
Hearing the term of bad habits the first thing that comes to mind is "not using the tool". Listen to Rory Kelly, Performance Xpert, dive into he explains in depth of when he hears the term "Bad Habits" and how he gives insight.
EFFICIENCY OF CXM TOOLS!
Listen to Larry Bruce explain the efficiency of a Powersports CXM Tool which can lead to the effectiveness from Sales, Customer Experience and at the end of the day a fully accountable action plan!
USEFUL CXM APPLICATIONS!
With the CXM & CXMAi applications a powersports dealership can create a large range of actions from sales, management and most importantly the evolving customer. Listen to Larry Bruce explain how useful they are.
CUSTOMER EXPERIENCE & CXMAi!
Deep dive into Customer Experience and the difference between the traditional CRM, CXM & CXMAi. Evolving customers & technology has been a challenge for many powersports dealers across the U.S. With incorporating a Customer Experience Management Platform with AI can be beneficial to streamline the entire road to sale & and the end provide the best customer experience. Interview with Larry Bruce & Jen Schrader.
CRM & CUSTOMER EXPERIENCE WITH CXMAi
Inside view of how the CRM & Customer Service Experience has evolved over the years. Interview with Larry Bruce & Jen Schrader on how the power of technology within the Powersports CRM offers to achieve just that.
Having the data & key metrics in place to recognize the measures you are looking for, Ryan Gentry provides a good process to start with on helping management to take action.
SALES TEAM OPTIMIZATION!
GETTING YOUR SALES TEAM BACK ON TRACK!
Listen to Ryan Gentry & Jen Schrader deep dive into getting your sales team back on track. New technology with Artificial Intelligence & real time data can assist with getting your team on track in the now.
CRM & CUSTOMER SERVICE!
Customer Service goes along way when the proper CRM is put in place at a powersports dealership. Having the right tools in place creates customer retention.
SALES PEOPLE & ACCOUNTABILITY!
Lack of Accountability is one way to see ongoing struggles at a dealership but implementing the accountability as intended can be a positive effect on a dealership including the sale steam as well.