Archive for June 2022

Powersports dealers may not be able to sell online, but they can do more to engage consumers and drive towards a sale. A better buying experience means addressing the needs of the consumer, the dealer and the manufacturer. Given the inventory situation, all three working together is more important than ever. Then, there is the…

Extending the momentum gained from introducing a number of electrifying models over the last year, Suzuki Motor USA LLC is launching fresh 2023 motorcycles. Led by the 2023 Hayabusa, Suzuki’s landmark ultimate sportbike, this group of new motorcycles brings together a collection of proven Suzuki products including the flagship sport model, Hayabusa; the tried and…

NIADA Certified 360 will be the first certification program of its kind. The program features multiple Administrators to give all independent dealers options to get into the program. We have five retail administrators on the front side of the program. GWC Warranty, ProGuard, GSFS Group, Southwest Dealer Services and AUL. In the sixth spot will…

Vintage-styled modern bikes are an incredibly popular segment in the motorcycle world. Harley-Davidson lives to evoke its machines of the past. Japanese marques crank out modern interpretations of the famed “universal Japanese motorcycle.” Somewhere in America, right now, someone is in their garage hacking up a bike to build a vintage-style cafe racer.  Read More

Many motorcycle builders have a specialty or specific genre they stick to in their builds. And for anyone who doesn’t know the infamous Craig Rodsmith, hand-crafted aluminum and metal bodywork is the name of the game for him. Many of his creations don the metallic finish, to the point where getting blinded on a bright,…

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific…

THE Tron Lightcycle? That bike from Akira? A Stormtrooper with two wheels? First impressions of the CE 04 are of a motorbike sent back in time from the future. A radical aesthetic sketched in the 1980s for riding in the 2080s. Read More