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Posts Tagged ‘CRM’
The Importance of Sales Call Tracking
Posted December 14th, 2022 by Arnold Tijerina Speaking of sales, there’s a lot of loss if you don’t manage your phones properly. Are dealers tracking sales calls? And how are they doing it? That can have a huge impact on the level of engagement and interaction with customers, as well as the overall close rate…
Read MoreWhat About the Employee Experience?
Yes, dealerships need to be focused on delivering the best possible customer experience. That’s the whole reason CRMs were created—or at least a large part of it. But what about the employee experience? What about making their experience in the dealership and in their sales position better? If you can create that mentality and embrace…
Read MoreHow to Motivate and Prepare Your Team for CRM and Other Tech Integrations
Posted December 9th, 2022 by Arnold Tijerina An important part of the battle of not only acceptance but an understanding of the technology that you are using involves motivating and preparing your team for the integration. You need to outline: Where you want to go The importance of how you want to get there (technology…
Read MoreCRMs Are More Than Just Knowing How to Use a Computer
Posted December 2nd, 2022 by Arnold Tijerina Many people were initially put into the role of overseeing technology or Internet sales, or the CRM, because they knew how to use a computer. Back in the day, that was more than enough to qualify someone for this role. Unfortunately, that’s no longer good enough. Everyone on…
Read MoreTechnology Advancements That are Reshaping the Dealership Experience
Posted November 30th, 2022 by Arnold Tijerina Right now, there have been a ton of technology advancements that are shaping the customer experience and dealership experience on a day-to-day basis. It’s been nearly impossible for many dealers to keep up. Not only that, but right now, dealers have plenty of demand for business so they…
Read MoreThe Evolution of the CRM
Posted November 28th, 2022 by Arnold Tijerina Look at the dynamics of early-generation CRM platforms. They did solve problems and provide a variety of solutions, but there is a lack of accommodation for where we are today. How many CRMs have you seen in just the past five years that have been influenced by innovation,…
Read MoreThe Value of the Modern CRM and Its Role in the Future
Posted November 21st, by Arnold Tijerina Powersports and automotive dealers have been facing a lot of different issues in the past few years, including many that we’ve covered in previous podcasts, blogs, and other content. The interruptions, bumps in the market, constant changes, and unexpected turns—all of these things add up and they are exposing…
Read MoreDigital Retailing – The Good, Bad, and Ugly
Posted November 18th, 2022 By Arnold Tijerina Right now, a lot of manufacturers are moving toward digital retailing. The problem here is that every OEM is going to have its own platform. This is far from what consumers want. Nobody wants to have a dozen different experiences to sift through. There is no “added” value…
Read MoreProviding a Great Customer Experience
In this blog, we’ll discuss the automotive world. Specifically, we’ll discuss CarMax and Carvana and how their business models deliver the ultimate customer experience in every single way. It’s time to take a note from brands like these to stop focusing on where to find new deals and start looking around your store and your…
Read MoreThe Impact on the Customer Experience
When people decide they want to buy something, they do it. They are in the process of “where should I take my money?” and your dealership should be the answer. People get busy, things happen, calls get missed. That’s to be expected. What’s not expected is that you do nothing to follow up on those…
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