Stop Chasing Leads and Salespeople

Dealers can’t expect their sales manager to spend their entire day running behind their salespeople and following up on every single lead and interaction. That’s not a sales manager’s job, even though we sometimes think it is. One issue is that dealers need to capture all the prospects and leads possible, which may include making…

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CRMs Are More Than Just Knowing How to Use a Computer

customer retention rate

Posted December 2nd, 2022 by Arnold Tijerina Many people were initially put into the role of overseeing technology or Internet sales, or the CRM, because they knew how to use a computer. Back in the day, that was more than enough to qualify someone for this role. Unfortunately, that’s no longer good enough. Everyone on…

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Technology Advancements That are Reshaping the Dealership Experience

desking process

Posted November 30th, 2022 by Arnold Tijerina Right now, there have been a ton of technology advancements that are shaping the customer experience and dealership experience on a day-to-day basis. It’s been nearly impossible for many dealers to keep up. Not only that, but right now, dealers have plenty of demand for business so they…

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The Evolution of the CRM

Posted November 28th, 2022 by Arnold Tijerina Look at the dynamics of early-generation CRM platforms. They did solve problems and provide a variety of solutions, but there is a lack of accommodation for where we are today. How many CRMs have you seen in just the past five years that have been influenced by innovation,…

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The Value of the Modern CRM and Its Role in the Future

Posted November 21st, by Arnold Tijerina Powersports and automotive dealers have been facing a lot of different issues in the past few years, including many that we’ve covered in previous podcasts, blogs, and other content. The interruptions, bumps in the market, constant changes, and unexpected turns—all of these things add up and they are exposing…

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Digital Retailing – The Good, Bad, and Ugly

Posted November 18th, 2022 By Arnold Tijerina Right now, a lot of manufacturers are moving toward digital retailing. The problem here is that every OEM is going to have its own platform. This is far from what consumers want. Nobody wants to have a dozen different experiences to sift through. There is no “added” value…

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Employ Good Business Practices

Posted November 16th, 2022 by Arnold Tijerina Good business practices don’t change with pandemics. They don’t change with market issues like low inventory or supply chains. Good business practices are good all the time and they are constant. And the dealers that have those solid, good business practices are the ones that are going to…

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The Impact on the Customer Experience

When people decide they want to buy something, they do it. They are in the process of “where should I take my money?” and your dealership should be the answer. People get busy, things happen, calls get missed. That’s to be expected. What’s not expected is that you do nothing to follow up on those…

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CIADA/UAAMG 2022

MOTOix/PSX Digital CEO Larry Bruce speaks on why MotorMarketUSA and MOTOix have been chosen to lead the charge in the switch to digital retail for independent automotive dealers in the U.S.!

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Interview with NIADA CEO Bob Voltmann: Part 3

NIADA CEO Bob Voltmann & MOTOix CEO Larry Bruce discuss the intricacies of online vehicle markets and how MotorMarketUSA and NIADA are on the forefront of revolutionizing the online car buying experience for the better! Check out the Full Interview with NIADA CEO Bob Voltmann HERE!   Miss Part 2? Watch it HERE!

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