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Posts Tagged ‘sales’
Making Room for EVs: Part 1
Why you can’t afford to ignore electric powersports any longer. Have you noticed more Teslas in your hometown in recent years? I certainly have. What was once a rare, luxury car confined to the largest metropolises is now becoming more commonplace across the U.S. Pretty soon, we’ll be saying the same about electric powersports too.…
Read MoreWhy the Customer Experience is So Valuable to Dealerships
Don’t deliver a product. Deliver an experience. Handwriting on a napkin with a cup of tea Customer experience refers to the total of all interactions a customer has with a dealership, including pre-purchase research, purchase, and post-purchase activities. It is becoming increasingly important for dealerships as consumers are becoming more discerning and looking for a…
Read MoreCall Tracking: Hello? Is It Me You’re Looking For?
happy man in glasses looking through car window and waving hand while driving auto Listen. Everybody knows what call tracking is and the technology. It’s been around for a long time. The vendors that offer this technology have done a great job convincing dealers that they should have it. And they have spent their money…
Read More10 Great Reasons To Ride Motorcycles
Riding a motorcycle is more than just a means to beat traffic There will always be those who just don’t get motorcycles, their arguments always centering around the danger factor or getting wet when it rains. But, to those who ride, it is not only means of transport, it is so much more than simply…
Read MoreStop Chasing Leads and Salespeople
Dealers can’t expect their sales manager to spend their entire day running behind their salespeople and following up on every single lead and interaction. That’s not a sales manager’s job, even though we sometimes think it is. One issue is that dealers need to capture all the prospects and leads possible, which may include making…
Read MoreCRMs Are More Than Just Knowing How to Use a Computer
Posted December 2nd, 2022 by Arnold Tijerina Many people were initially put into the role of overseeing technology or Internet sales, or the CRM, because they knew how to use a computer. Back in the day, that was more than enough to qualify someone for this role. Unfortunately, that’s no longer good enough. Everyone on…
Read MoreThe Evolution of the CRM
Posted November 28th, 2022 by Arnold Tijerina Look at the dynamics of early-generation CRM platforms. They did solve problems and provide a variety of solutions, but there is a lack of accommodation for where we are today. How many CRMs have you seen in just the past five years that have been influenced by innovation,…
Read MoreThe Value of the Modern CRM and Its Role in the Future
Posted November 21st, by Arnold Tijerina Powersports and automotive dealers have been facing a lot of different issues in the past few years, including many that we’ve covered in previous podcasts, blogs, and other content. The interruptions, bumps in the market, constant changes, and unexpected turns—all of these things add up and they are exposing…
Read MoreDealerships Know What Good Business Looks Like
Posted November 14th, 2022 by Arnold Tijerina No matter the circumstances, if you’re a quality dealership or manager, you know what the process should be. You know what good business looks like. To put it another way, if you don’t inspect what you expect, then you will get what you are willing to tolerate. Essentially,…
Read MoreProviding a Great Customer Experience
In this blog, we’ll discuss the automotive world. Specifically, we’ll discuss CarMax and Carvana and how their business models deliver the ultimate customer experience in every single way. It’s time to take a note from brands like these to stop focusing on where to find new deals and start looking around your store and your…
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