The Ultimate Price of Unanswered Messages

Unanswered messages can be a serious issue. When a customer sends in a message, they want to get a prompt and informative answer back. Waiting for hours (or days) to respond could lead to losing business you would otherwise have. That might sound a bit hyperbolic but it’s true and we’ll be sharing the metrics…

Read More

BRP BREAKS GROUND ON NEW CAN-AM ELECTRIC MOTORCYCLES PLANT IN QUERÉTARO

BRP Inc. confirmed the start of construction of its first electric vehicle (EV) manufacturing plant and a major milestone in the company’s electric journey. Oct. 3 marked the groundbreaking ceremony of the Can-Am electric two-wheel motorcycle production facility in Querétaro, Mexico, which will be adjacent to the current BRP campus in the city. Production of…

Read More

GET YOUR KICKS ON ROUTE 66

Amerivespa — the largest motor-scooter gathering in America — attracts 600-800 Vespa aficionados annually, but scooterists of all stripes from all around the globe are welcome for a four-day event in celebration of all things scooter! According to the Vespa Club of America, everyone will get their kicks on Route 66 June 1-4, 2023 in…

Read More

Why Many Dealerships are Setup to Fail

As seen in the Dealer Magazine article with PSX’s own Larry Bruce, it’s not new that customers want to be taken care of and save time. None of this is new. Customers have always wanted transparency, customer service, and so forth. What happened with COVID-19 is that dealers now must give customers those things that…

Read More

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner…

Read More

Review: Zero SR/S

Where the automotive market goes, the motorcycle market soon follows. It was only a matter of time before electrified power trains made their way into two wheels. There have, of course, been electric motorcycles for years, but back when battery technology was more primitive. They never really threatened the dominant gasoline-powered bikes on the market.…

Read More

The Opposite Effect of Empowering

Technology, data, and all the modern advances that we have should be making the world of powersports sales an empowering place for your best sales reps. However, it often has the opposite effect because it feels like one more task to do and something else that needs to be micromanaged. Most of your sales team…

Read More