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Archive for November 2022
5 Practical Examples Of How AI Is Transforming Digital Marketing For Businesses
Artificial Intelligence (AI) has immensely impacted digital marketing, allowing businesses and marketers to control and analyze vast sets of consumer data without the need for direct human interventions. As consumer market trends change due to social influence, digital marketers are left leveraging the digital capabilities of AI to attract, retain and engage with customers in a…
Read MoreTechnology Advancements That are Reshaping the Dealership Experience
Posted November 30th, 2022 by Arnold Tijerina Right now, there have been a ton of technology advancements that are shaping the customer experience and dealership experience on a day-to-day basis. It’s been nearly impossible for many dealers to keep up. Not only that, but right now, dealers have plenty of demand for business so they…
Read More15 ways to secure your WordPress site
As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from hackers. Read More
Read MoreThe Evolution of the CRM
Posted November 28th, 2022 by Arnold Tijerina Look at the dynamics of early-generation CRM platforms. They did solve problems and provide a variety of solutions, but there is a lack of accommodation for where we are today. How many CRMs have you seen in just the past five years that have been influenced by innovation,…
Read MoreLeaning into Retail’s Challenges with Digital Transformation
Digital transformation initiatives have picked up in the retail sector in recent years as store chains compete for brand awareness and sales in a rapidly evolving market. By 2026, retailers’ global investments in digital transformation tools are expected to reach $388 billion, growing by 18% a year. Read More
Read More2022 Yamaha XSR900 Review – First Ride
Some of us were a bit surprised when Yamaha’s newly overhauled 2021 MT-09 snagged first place in last summer’s 900cc(ish) Naked Bike Comparison, against such more-expensive heavy hitters as the new Ducati Monster and KTM Duke 890. And all of us were a little surprised when the XSR900 defeated Indian FTRs 1200 and 1200S, and…
Read MoreWhat Happens When the Gold Rush Ends?
Posted November 23rd 2022, By Arnold Tijerina Right now, dealers are seeing impressive numbers and in the past couple of years, many dealers have gotten lazy in mining their own databases for business, quite frankly. It has been so easy to sell the inventory that they have, and many have taken it for granted. Many…
Read MoreMAEVING RM1 (2022 – on) Review
Traditionally, the midlands has been the hub of the British motorcycle industry with Triumph, Norton, BSA, Royal Enfield and Velocette all having established factories in this area. And now there is a new name to add to the list, Maeving. Based in Coventry, this start-up business was formed in 2017 by Seb Inglis-Jones and Will…
Read MoreThe Value of the Modern CRM and Its Role in the Future
Posted November 21st, by Arnold Tijerina Powersports and automotive dealers have been facing a lot of different issues in the past few years, including many that we’ve covered in previous podcasts, blogs, and other content. The interruptions, bumps in the market, constant changes, and unexpected turns—all of these things add up and they are exposing…
Read MoreDigital Retailing – The Good, Bad, and Ugly
Posted November 18th, 2022 By Arnold Tijerina Right now, a lot of manufacturers are moving toward digital retailing. The problem here is that every OEM is going to have its own platform. This is far from what consumers want. Nobody wants to have a dozen different experiences to sift through. There is no “added” value…
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