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Posts by patrick
What About the Employee Experience?
Yes, dealerships need to be focused on delivering the best possible customer experience. That’s the whole reason CRMs were created—or at least a large part of it. But what about the employee experience? What about making their experience in the dealership and in their sales position better? If you can create that mentality and embrace…
Read MoreThis Teardrop Trailer Is a Rolling Electric Vehicle Charger
It’s a well-known fact that towing a travel trailer can kill fuel economy, giving owners of gasoline- or diesel-powered tow vehicles range anxiety when traversing remote, hilly areas. Luckily, infrastructure for refueling is generally well established nationwide, allowing prudent adventurers enough opportunity to top off. For time spent truly off-grid, travelers have come up with…
Read MoreHow to Motivate and Prepare Your Team for CRM and Other Tech Integrations
Posted December 9th, 2022 by Arnold Tijerina An important part of the battle of not only acceptance but an understanding of the technology that you are using involves motivating and preparing your team for the integration. You need to outline: Where you want to go The importance of how you want to get there (technology…
Read MoreGIFT IDEAS FOR RIDERS
By Brian Sexton of MPN “My wife is one with all of the “gift-getting” talent. I either procrastinate for way too long, or I get stuck in “analysis paralysis.” I simply don’t have her eye for the perfect gift. On the other hand, I usually don’t have much trouble coming up with gift ideas for…
Read MoreKeeping Pace with Technology Advancements
Posted December 7th, 2022 by Arnold Tijerina Although there have been definite improvements, it is still a challenge for many dealers to keep up with all the technology advancements and the perks that come with them. Dealers have been reacting to the market dynamic created by the pandemic, and it shows. They’re trying to operate…
Read MoreGymkhana 12 Is Here With an 865-HP 1983 Subaru GL Wagon and Travis Pastrana
Back in 2020, Gymkhana 11 featured a heavily modified Subaru WRX STi, marking a return to the over-the-top series’s roots after several years of Fords. For Gymkhana 12, Hoonigan stuck with Subaru but decided to build something a little more old-school: a 1983 Subaru GL wagon. Read More
Read MoreStop Chasing Leads and Salespeople
Dealers can’t expect their sales manager to spend their entire day running behind their salespeople and following up on every single lead and interaction. That’s not a sales manager’s job, even though we sometimes think it is. One issue is that dealers need to capture all the prospects and leads possible, which may include making…
Read MoreWhat Could a Chevy Corvette ZR2 Off-Road Coupe Look Like?
The recent unveilings of all-terrain sports cars like the Porsche 911 Dakar and the Lamborghini Huracán Sterrato had us thinking about what other likely candidates in the mid- and rear-engine category might choose to battle these two in the dirt, sand, and mud. The first thing that came to mind was an American mid-engined car—the…
Read MoreCRMs Are More Than Just Knowing How to Use a Computer
Posted December 2nd, 2022 by Arnold Tijerina Many people were initially put into the role of overseeing technology or Internet sales, or the CRM, because they knew how to use a computer. Back in the day, that was more than enough to qualify someone for this role. Unfortunately, that’s no longer good enough. Everyone on…
Read More5 Practical Examples Of How AI Is Transforming Digital Marketing For Businesses
Artificial Intelligence (AI) has immensely impacted digital marketing, allowing businesses and marketers to control and analyze vast sets of consumer data without the need for direct human interventions. As consumer market trends change due to social influence, digital marketers are left leveraging the digital capabilities of AI to attract, retain and engage with customers in a…
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