Dealers can’t expect their sales manager to spend their entire day running behind their salespeople and following up on every single lead and interaction. That’s not a sales manager’s job,…
Read MoreThe recent unveilings of all-terrain sports cars like the Porsche 911 Dakar and the Lamborghini Huracán Sterrato had us thinking about what other likely candidates in the mid- and rear-engine…
Read MorePosted December 2nd, 2022 by Arnold Tijerina Many people were initially put into the role of overseeing technology or Internet sales, or the CRM, because they knew how to use…
Read MoreArtificial Intelligence (AI) has immensely impacted digital marketing, allowing businesses and marketers to control and analyze vast sets of consumer data without the need for direct human interventions. As consumer market…
Read MorePosted November 30th, 2022 by Arnold Tijerina Right now, there have been a ton of technology advancements that are shaping the customer experience and dealership experience on a day-to-day basis.…
Read MoreAs a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security…
Read MorePosted November 28th, 2022 by Arnold Tijerina Look at the dynamics of early-generation CRM platforms. They did solve problems and provide a variety of solutions, but there is a lack…
Read MoreDigital transformation initiatives have picked up in the retail sector in recent years as store chains compete for brand awareness and sales in a rapidly evolving market. By 2026, retailers’…
Read MoreSome of us were a bit surprised when Yamaha’s newly overhauled 2021 MT-09 snagged first place in last summer’s 900cc(ish) Naked Bike Comparison, against such more-expensive heavy hitters as the…
Read MorePosted November 23rd 2022, By Arnold Tijerina Right now, dealers are seeing impressive numbers and in the past couple of years, many dealers have gotten lazy in mining their own…
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