What is Database Equity Mining and Why Does it Matter?

Tools & Resources at hand!

Your Powersports dealership has a lot of tools and resources at hand. The way that you use those resources is just as important as the mere fact that they exist, of course. It's going to be up to you to find the best tools to add to your technology stack to further the goals of your dealership. Database equity mining is one of the tools that should be on your list. First, however, you have to understand what it is and what it can do for your dealership. Read on to learn more.

FUN FACT!database equity mining

Database equity mining can generate as much as 21-26% of the monthly business for your Powersports dealership, even when it doesn’t have a defined process.

Imagine what would happen if you did put a process and automated solution in place to handle your data mining. The value of potential future deals in your database is much higher than you might realize. Now is the time to capitalize on that. All that you have to do is set the parameters of the mining and let the system do the work. You do need to make sure that you have a process for handling the leads you're given and knowing what comes next, of course.


Automated database mining tools will take care of cleaning up your database and collecting useful information and potential leads. From there, it's going to be up to you to take the initiative to reach out to those leads and figure out what to do with them. When you're going to implement this tool, it's helpful if you sit down and set out some goals, as well as a defined process for handling the information gleaned from the cleanup of your database.


Why do you need database equity mining, though? For starters, it’s an easy way to clean house and ensure that your database is in its best shape. You'll have a more organized customer database, be able to segment and use predictive analytics, and can even get more out of your existing customers than you might have expected. It’s part of the future of automated marketing for Powersports dealers. All benefits aside, the fact of the matter is that your dealership needs tools like this for its future success. Check them out for yourself and see what automated mining solutions can do to improve your database and build your bottom line from within.