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Dealer-Partner Credits CXMAi for Increased Dealership Performance in Interview with Powersports Finance

dealer-partner news


An article published by Powersports Finance highlights the CXMAi (Customer Experience Management powered by Artificial Intelligence) platform in an interview with one of our progressive dealer-partners, Edge Performance Sports.

Here are a few comments from our team as well as the full article below!

30% Increase

According to the article: 

"A dealership management platform geared at Powersports has doubled pageviews and boosted leads 30% at Edge Performance Sports in the past year, President Ryan Gentry told Powersports Finance."


Clarification to Company Name: PSX is a shortened abbreviation of PSX Digital (Powersports Extreme Digital Marketing). Hey...that's us!

Clarification to Platform Name: CXMAi is the name of our platform. It stands for Customer Experience Management powered by Artificial Intelligence. But..that's just a mouthful!


What IS a Customer Experience Management Platform?

Well, Customer Experience Management (CEM or CXM) is known as the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty, and advocacy. It is a strategy that requires process change and technology (sometimes many technologies!) to accomplish.

Our platform is a fully-integrated system that consolidates data from multiple sources to proactively enhance the customer journey through the Powersports dealership sales process to ultimately drive higher efficiencies and increase ROI (return on investment).

According to the article: 

"Powered by artificial intelligence, PSX consolidates data and offers dealerships “a single dashboard view of all sales and marketing operations,” a company spokeswoman told PSF It offers inventory management, collects and organizes customer information, and helps with trade appraisals, among other things."

  • CRM
  • Inventory Management
  • Websites
  • Marketing Automation
  • Digital Marketing
  • Sales Process
  • Lead Management
  • Market Pricing
  • Desking
  • Training

What's the difference between CXM and CRM?

CRM comes after the experience. CXM works hard to anticipate it.

In other words, CRM focuses on facilitating your relationship with customers while CXM works through the customer's viewpoint to assess the quality of their experience. A CRM platform is an important investment since it keeps track of crucial data for your inbound marketing and sales efforts and analyzing customer behavior.

CXMAi includes a CRM!

In a proprietary platform built exclusively with Powersports dealerships in mind, our core products include: CRM, Inventory Management, Websites and Marketing Automation.



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