GET YOUR TOOL BELT ON & GET STARTED
Businesses are struggling now in a way that many have never experienced. Many have simply closed their doors and decided to wait out the storm, but there is more that you can do than sit back and watch your sales slip away. In fact, if you want to be ahead of the competition once the lockdown is over and the world starts turning again, you can’t afford to sleep right now. You need to be setting up and strategizing your next big marketing strategy, which should include a solid database marketing solution to maximize the AI and CRM tools available to you today. Starting with a Digital Marketing Plan.
WHY DATABASE MARKETING?
One of the most recent marketing strategies that have been brought to light, although it is hardly new, is database marketing. In the past when technology was not as readily available, this may have been done under the name of relationship marketing, but the point is the same—you're trying to reach out to your customers in a way that they want to be marketed to, in hopes of generating better returns on your marketing efforts.
NOT WASTED TIME
With database marketing, you are not wasting valuable time and resources on campaigns that people don’t want or marketing flyers that are just going to end up in the recycle bin. You can zero in on exactly what customers want and need, and then deliver. Right now, more than ever is a great time to do this. First of all, your customers may be doing a lot of online shopping and browsing, aching for the day when your dealership opens back up and they can come check out the new toys for themselves. Secondly, you have the time, so why not use it? Having the Digital Marketing Plan in place can help you identify more than you realize!
GET ON BOARD or GET LEFT BEHIND
If you think that the rest of the Powersports dealerships in the country are just sitting around waiting to reopen their doors, you’d be sorely mistaken. The smart dealers are taking this time as an opportunity to invest in their marketing efforts, revamp their strategies, and make sure that their database marketing efforts are in place and aligned with their goals. If you’re not doing the same, you’re going to be behind the eight-ball from the moment that the lockdown ends and your doors reopen.
Don’t worry about your marketing budget, either, because with database marketing you’ll invest minimal additional cash and get maximum results. This is why it is imperative you revamp and look at your Digital Marketing Plan!