Digital Tools at your Service!

Although they aren’t all created equally, there are many digital tools available to help consumers value their trade before they get to the dealership. Today’s Internet brings people one of the most valuable options—the trade calculator. These little tools can be customized for any number of variables and factors to help consumers learn just what they can get for their Powersports toys. We saw them first for automotive use, but today there are a growing number of trade-in tools that will provide an analysis of what people can get for just about any trade.

How Do I Find These Tools?

That’s the best thing—you don’t have to “find” this and other trade resources. You can integrate them into your marketing automation and total dealership management platform. You can utilize the software platform that you already have and create your own trade valuation tool for your consumers. Eventually, the personalized touch of a hands-on evaluation is going to be required, but right now, people want quick, easy information.

Types of Trades?

Think about what you’d want from a trade appraisal of your own. Think about how you can create a tool for each category of Powersports units that your dealership sells. That way, people aren’t trying to deal with a single tool that supposedly handles all types of trades, because that can get tricky. When you’re doing this, put yourself in the shoes of the customer—what would you want in a simple tool to help you estimate a trade value?

Give them that. With the technology available today, it’s easy to do.