Database Equity Mining: Drip Campaigns for Your Powersports Dealership
Best Leads ARE RIGHT IN FRONT OF YOU!
Once you’ve gone through and effectively cleaned your database, it will be time for you to reach out to the best leads and make the most of the insights that you’ve gathered. With the help of drip campaigns, you’ll be able to keep in touch with people and remind them of who they can turn to when they need Powersports sales or service.
Drip campaigns are a simple concept. They involve setting up programs to send marketing information to potential buyers over time, using small messages, and subtle reminders to reach out and reconnect. Using the information from your equity mining, you'll be able to tailor better drip campaigns and draw in the best possible leads from your existing customer base.
This new marketing stream and lead generation tool is not as foreign as it might seem. Drip campaigns may not ring a bell for everyone. However, you might be happily surprised to know that these campaigns are also referred to as automated email campaigns or autoresponders. You'll create emails ahead of time and then set them on a schedule to be sent out on the appropriate schedule.
Some examples of drip campaign scheduling points or actions include:
- Upselling or cross-selling
- Action/Transaction completion
- Relevant sales
- Service appointments
- Lease terminations
- Educational resources or assistance
A properly executed drip campaign could target any of these actions, or any number of other actions or schedule-based automations, no matter what you have in mind. That's the beauty of using your database mining to transition into email marketing. You can set up campaigns for every type of potential lead your automated marketing engine discovered, no matter what type of lead they are or in what they might be interested.
There is a lot of value in database equity mining, but the fact of the matter is that it is critical to the future success of your Powersports dealership. No matter how many benefits you find or reasons you consider implementing these campaigns, they are a must-have if you’re going to maximize your marketing for the future.
The great thing about database equity mining and drip campaigns is that you can manage the pipeline effectively and generate better leads from within than you might find when investing in fresh lead generation. You've already got a database full of potential return business, so why not capitalize on that before you go out and cultivate new customers?