Automated marketing and lead generation is beneficial to Powersports dealerships in many ways. However, there are times when it may miss the mark for the customer. The biggest customer complaint of email marketing, social media campaigns, and targeted advertising is that they feel like they're being talked AT or sold something and that there's no real "dialogue" involved. Personalized marketing is something overlooked largely.
People haven't been interested in being sold something for decades. Today's customer is even less interested. They want relationships and conversations. They want to know that someone out there has the reputation and the authority that will be there to help them make the best buying decisions for whatever they need. In your case, they're looking for a Powersports dealer that can take care of good time needs, from sales to service and beyond. That starts with a conversation.
CAN Ai BE PERSONABLE?
Despite what many people believe, automated intelligence can do a lot more than just send form responses and point people toward other useful resources. Modern AI assistants are changing the way that you use automation in your dealership, giving you a bot that can be interactive, personable, and available 24/7 for all of your customers' needs. There aren't a ton of these solutions available, but some are changing the game.
Using a lead marketing assistant can allow you to connect with tons more potential buyers and get more out of every interaction. You can let the automation do more of the prep work and keep your sales staff dedicated to the sales floor. Plus, you’ll be able to connect with your audience on a more personal level, which is an instant improvement for any dealership using automated lead marketing tools. Implementing personalized marketing through automation just got easier.
LOOK AT THE BIG PICTURE
Instead of hyper-focusing on every customer interaction, look at the bigger picture of your Powersports dealership. Think about the future of your brand and where you want your business to go. Now, turn some of those ideas into actionable goals and write them down. Once you have your list, you'll be able to look at exactly how marketing automation can achieve everyone, or at least help you get started on the right foot.
Your customers demand more from your automated tools. Make sure that you’ve got the latest in AI and marketing automation to give them the personalized marketing solutions that they want and deserve.