Polaris Following Auto Industry’s Lead with Power Sports Subscriptions


The idea of subscription services for cars has been gaining momentum in recent years, with many Automotive companies now offering subscription based services to the public for an annual fee. Now Polaris Inc., the Minneapolis-based maker outdoor recreational vehicles, says they are planning to expand on this experiment by introducing subscription services for their machines as well!

“The only thing more thrilling than driving the latest Polaris vehicle is being able to drive them all,” said Vic Koelsch, senior vice president, chief digital information officer at Polaris.

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