Growth Momentum: Is Your Dealership Due for a Checkup?

Starting Point!

Learning how to grow from your starting point is one thing, but how do you find a strategy for Powersports business growth when you're already making progress, but you aren't quite where you want to be? While growing into a mid-size dealership may have been one of your biggest challenges to date, you're going to face an even bigger challenge in your next phase of growth. You have to make sure that you're ready.

The best way to do that is to develop a maintenance checklist, of sorts, that takes a look at your marketing strategies and day-to-day business operations to see if they are on par or if they need to be tweaked. You'll be able to monitor how well things are working and have a definite gauge of when it's time to grow again. Here are some things that you'll want to check when you're trying to improve your marketing or other strategies to help your Powersports dealership grow.

HOW'S THE WEBSITE?

At this point, every dealership should have a virtual presence that functions in the same dynamic way as the brick-and-mortar dealership. Your Powersports business website should include pictures and videos so that visitors can get a true showroom experience, and it should be easy to navigate, quick to load, and free from annoying ads, pop-ups, and other clutter. If you want to get bigger, you have to get better. Be nit-picky and find what you can improve.

ARE YOU USING LOCAL SEO?

Another thing that sets the big dealers apart from your Powersports business is that they are capitalizing on things like local SEO. Think about it—the Internet is GLOBAL. There are hundreds, if not thousands, of Powersports dealers and private sellers around the world. There might even be millions. Regardless, the point is that you have a lot more competition than you're used to, so you need to capitalize on where you can. Local SEO is one of those areas.