Growth Momentum: Is Your Dealership Due for a Checkup?
Learning how to grow from your starting point is one thing, but how do you find a strategy for Powersports business growth when you're already making progress, but you aren't quite where you want to be? While growing into a mid-size dealership may have been one of your biggest challenges to date, you're going to face an even bigger challenge in your next phase of growth. You have to make sure that you're ready.
The best way to do that is to develop a maintenance checklist, of sorts, that takes a look at your marketing strategies and day-to-day business operations to see if they are on par or if they need to be tweaked. You'll be able to monitor how well things are working and have a definite gauge of when it's time to grow again. Here are some things that you'll want to check when you're trying to improve your marketing or other strategies to help your Powersports dealership grow.
HOW'S THE WEBSITE?
At this point, every dealership should have a virtual presence that functions in the same dynamic way as the brick-and-mortar dealership. Your Powersports business website should include pictures and videos so that visitors can get a true showroom experience, and it should be easy to navigate, quick to load, and free from annoying ads, pop-ups, and other clutter. If you want to get bigger, you have to get better. Be nit-picky and find what you can improve.
ARE YOU USING LOCAL SEO?
Another thing that sets the big dealers apart from your Powersports business is that they are capitalizing on things like local SEO. Think about it—the Internet is GLOBAL. There are hundreds, if not thousands, of Powersports dealers and private sellers around the world. There might even be millions. Regardless, the point is that you have a lot more competition than you're used to, so you need to capitalize on where you can. Local SEO is one of those areas.
Some businesses will start marketing when they want to grow, only to stop when they reach a certain point or stick to the same redundant methods that are no longer effective. If you're going to continue to grow your mid-size dealership into a Powersports powerhouse, you have to keep networking, finding new connections, and staying up-to-date with the latest marketing strategies and dealership growth trends and tips. Every time the economy shifts, the best practices for business growth shift with it. The same growth tips from 10 years ago aren't going to prove very useful, for the most part, in today's global, online economy.
THE BOTTOM LINE
Powersports Business Growth is all about continuing to develop, continuing to reach out, and continuing to work to get a little better every single day. Whether you make one new networking connection or draw in one new customer lead, you're making progress. Take the time to step back and do a quick checkup of your Powersports dealership so that you can start working on your growth strategy and take your business to the next level.