The Value of Cleaning Your Database: Missing Potential and More
It's the most POWERFUL WEAPON
As a Powersports dealer in the 21st century, your database is your most powerful weapon. There is so much potential here, but you have to know how to use it to its best capacity. When you effectively clean your entire database, whether it is CASS, NCOA, DeDUPE, or any other platform, you will be able to have a better glimpse of where things stand. You'll eliminate excess information and bad leads, and make room for new leads and better sales opportunities.
When you do it with an automated marketing engine, you’ll enjoy almost no effort on your part and the knowledge that your database is consistently being monitored and cleaned in the background.
PROACTIVE DATA MANAGEMENT
Cleaning your database is a great way to take a proactive role in your data management. Instead of waiting until you find a bunch of dead leads, you’ll be able to keep up on things on a day-to-day basis and ensure that information is always current and accurate.
EASY LEADS FROM EXISTING CUSTOMERS
Rather than spending a small fortune and investing a lot of manpower in generating new leads, you can get easy leads from people that already know and love your Powersports dealership. You can see who’s ready to buy again, who might be interested in a certain promotion, and even who’s due for service. This also means you’ll spend less time on lead generation and more time on the sales floor.
REAL-TIME CUSTOMER INFORMATION
When you incorporate the right automated marketing engine, you will be able to pull data at frequent intervals throughout the day, giving you near-real-time information and insights about your customers. You can even set up notifications and alerts to tell you when a customer might be getting close to the end of a lease term or when they may be due for service, which generates more business for your dealership. Having almost-instant access to this information is invaluable to your marketing efforts.
The bottom line is that you really can’t afford NOT to invest in database equity mining tools. Your Powersports dealership depends on sales, and you’ll save a fortune on selling to existing customers when compared to trying to generate new business. Plus, it gives you a chance to organize things and automate the entire system to ensure it is consistently fresh, information is current, and you have the best insights and analytics available.