What is Database Marketing?


Put simply, Powersports database marketing is a process that involves marketing to customers based on the information available in your CRM database and other AI tools. Your Powersports dealership may already have these practices in place, or you might just now be looking to maximize the benefits of your CRM. Either way, you have to understand the tools and strategies available to you if you are going to make the best moves.

Powersports database marketing is one of the most critical elements in your digital marketing strategy. You've already invested in the database tools for other purposes. Therefore, you’re basically getting a marketing tool for free. Plus, it will allow you to target and reach a whole selection of potential leads and repeat business, optimize your return on investment, and help you prioritize your accounts and customers so that your focus is where it should be.


Why not? If nothing else, while the entire country is shut down, it can definitely benefit you to capitalize on the time to improve your marketing strategies. You aren’t making a lot of sales or focusing on the needs of your customers at the moment because they’re not actively shopping like they normally would. Plus, once the lockdown does end, you need to be ready to have people coming in the doors, not just starting to reach back out with marketing. If you don’t start now, you’ll get left behind as soon as things start getting back to normal.


Right now is also an essential time because you cannot afford to go any longer without the most effective and efficient marketing tools and strategies. Database marketing offers the best opportunity to reach the most customers with the biggest ROI, and it allows you to tap into a market that is ripe with opportunity, rather than having to go out and find a whole new target audience. Powersports dealerships around the country are getting on board with CRM solutions and maximizing them with database marketing strategies, so it’s time to sink or swim.


Think about all of the data that your CRM holds. Look at all the tools and tracking features that are incorporated. Imagine how you can put all of that to work to help build a dynamic Powersports database marketing strategy that hits all the key points and helps you create and achieve actionable goals to grow your business into the future. You need this now more than ever because of the future of business as we know it has changed for good