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Is Your Powersports Dealership Using the Right Analytics?
WHICH ONE?
Powersports Marketing Analytics and data tracking are great resources for online marketing, and even for keeping up with your dealership sales both virtually and in the physical dealership. However, you have to make sure that you are following and tracking the right metrics so that you have the right information to help build your brand and increase your success. There are different types of analytics to follow, depending on which element of your branding you are focused on. Keep reading to learn what you need to know.
PERFORMANCE
The performance of your website is what really matters. At the end of the day, if your virtual dealership isn’t living up to its potential, nothing else you do matters. Here, you will want to track metrics like conversions and sales. Look at how long it takes someone to visit before they purchase or move forward, and track things like page load speeds, navigation elements, and site usability features to ensure that everything is operating as it should. These are all known as Key Performance Indicators, or KPIs, and the ones that are important to your dealership will be specific to your own goals and vision.
USER EXPERIENCE
User experience is probably one of the most overlooked areas of metrics for auto and powersports dealerships. People talk so much about marketing analytics and performance tracking that they forget that the user is the most important part of the online sales equation. In order to ensure that your virtual dealership is delivering everything that people want, track what your users are doing and which elements of your site get the most engagement. Check out things like time on page, back button usage, use of navigation features, and other elements that can tell you how people are doing and whether your site offers the best experience for them.
POWERSPORTS MARKETING ANALYTICS and BRANDING STATISTICS/DATA
In building your virtual dealership image, you need to ensure that your marketing and branding efforts are on point. In that vein, you will want to be sure to capitalize on various Powersports Marketing Analytics and data analysis tools set up to monitor your campaigns, such as Google Analytics and others. You have put a lot of time and energy into your branding strategy, after all, and you have to make sure that your campaigns are getting the results that you deserve.
IMPORTANT ITEMS!
Tracking your marketing metrics should focus on a few important areas:
- Conversions
- Click-throughs
- Bounce rates
- Cost-per-click or conversion
THE BOTTOM LINE
As you can see, all of the analytics involved in running and branding a virtual powersports dealership have their place. You need to make sure that you have solid tracking tools in place for all aspects of data analytics and metrics so that you can make the right moves in continuing to build your online brand and create a strong professional image. Make a list of the metrics that matter to you, and then you’ll be able to keep an eye on the areas that need your attention most.
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