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Plan Now, Profit First: Using Downtime To Rebuild!
USING DOWNTIME TO YOUR ADVANTAGE
Every Powersports dealership in the country is in a holding pattern, along with just about every other business out there. Unfortunately, what many of them don’t realize (and what you’re probably also missing out on) is the fact that doing this means that precious time is being wasted that could be used to take a long, hard look at your digital marketing strategy and start re-strategizing for the coming season when business is back in session. This is why it is important to look at your current Powersports Marketing Efforts!
TIMING
The timing of this is making things even more difficult in the marketing area for Powersports dealers because right now is usually peak buying season. People are getting their tax returns and preparing for the months of summer fun ahead, and therefore their minds are all about getting out and exploring in whatever way they like. This is what would normally be happening, of course, but it isn’t. And since your dealership isn’t abuzz with people pining to pick up the latest Powersports gear, you should capitalize on that time in the best way that you can.
DATABASE MARKETING: Brush Up & Beef Up Your Efforts!
At this point in the game, you should have a solid CRM database and other AI tools in place to streamline your customer management, day-to-day operations, and other elements of your business. However, just having them isn’t enough. To get the most out of your investment, you have to capitalize on how you can put them to work for your dealership. That's where database marketing comes into play. As you keep looking at more information you can see more of the Powersports Marketing Efforts get clearer each moment!
INCORPORATE INTO YOUR EFFORTS!
Again, you should already be incorporating this into your Powersports Marketing efforts, but if you aren’t there is no time like now to start. You've got at least a couple weeks to brainstorm and read up on database marketing, including how to utilize customer information and insights to help generate new leads, create return business, and reduce your marketing budget while increasing your reach. The true value of CRM and other digital marketing solutions is found not in how they manage your business currently, but how they assist in managing your business for the future.
Database marketing can include things like tracking user activity to identify specific marketing efforts, offering customers incentive to refer friends through social media, or even using customer insights to create pay-per-click and other targeted marketing campaigns that get results. The only thing that matters is that you start now and stay one step ahead, or when things open back up you may be left in the dust.
