I’m a Small Dealer! How Do I Get Bigger?

Where do I start? 

In this part of our Powersports education series, we’re going to discuss how to grow your small dealership from a local business into a Powersports powerhouse, or at least get it on that track. The process of growth is a slow one with many steps along the way, but it’s definitely one that you can conquer if you are up to the challenge. Here are some of the biggest tips to help you get your growth mindset moving and start putting plans into action. Small Powersports Dealership Growth is always achievable.

LEARN FIRST, STRATEGIZE LATER

You can’t figure out where to grow if you don’t know-how. One of the best tools at your fingertips is the Internet. Here, you can learn all about different growth strategies for Powersports dealerships and similar businesses. You can even explore your competition and see what they’re doing, taking notes on what works and what doesn’t so that you aren’t doing all the legwork yourself. You can’t just decide one day that you want to get bigger and do it. There's a lot of planning involved, and it takes an entire process, not just a single decision.

Until you know what you are doing, you won’t be able to create an effective marketing strategy or growth plan. You can’t set goals until you know what realistic goals should be, and it will be rather difficult to implement the “right” tools and strategies until you know what those are. Step back and start your growth journey by getting to know the process. Then, the rest will come.

TAKE ADVANTAGE OF TECHNOLOGY!

There are a variety of ways that technology has improved being a Powersports dealership owner. However, the availability of a wider customer base and a unique way to reach them is definitely helping. If you are going to grow your small dealership, you need to work smarter and make good investments in the tools that you use. These include things like a good CRM, or Customer Relationship Management platform, as well as a marketing platform that you can integrate to give you powerful control of all of your business from one place. Small Powersports Dealership Growth is a starting point on taking advantage of technology.

Technology is revolutionizing how you do business. If you do not have an online Powersports presence with a virtual dealership, you’re going to miss out on a huge part of your customer base. Therefore, the very first step in your growth journey should be to figure out how to incorporate technology into your operations, marketing efforts, and other aspects of your dealership to create the most effective day-to-day business and best growth potential.