Why the Customer Experience is So Valuable to Dealerships

Don’t deliver a product. Deliver an experience. Handwriting on a napkin with a cup of tea Customer experience refers to the total of all interactions a customer has with a dealership, including pre-purchase research, purchase, and post-purchase activities. It is becoming increasingly important for dealerships as consumers are becoming more discerning and looking for a…

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How Much is the Customer Experience Really Worth?

In today’s highly competitive business world, providing a great customer experience has become more important than ever before. Customers have more choices than ever, and they are not hesitant to choose businesses that provide the experience they want, rather than the experience that the business wants to give them. In fact, customers are in control…

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