Like it or not, Google reviews are now the main driver when it comes to getting potential customers online. More than 85% of people would prefer to read a review of a company or business rather than just hear a recommendation from a friend. During the pandemic, this process has only intensified. More people are looking for online tools, like reviews, to help them simplify their buying experiences. While this may seem dauting, there are some simple things you can do to make sure you are getting quality and quantity when it comes to feedback from customers.