Why Automakers Are Suddenly Obsessed With E-Bikes
Porsche, General Motors and Polestar are among the carmakers making big moves in battery-assisted bicycles alongside their electric cars and trucks.
The rise of electric bikes has been rumbling away for a few years now. In 2022, e-bike sales even outpaced electric and hybrid car sales here in the U.S. In fact, the global e-bike market is predicted to become an $80-billion industry by 2027. It should come as no surprise, then, that new brands are popping up in the e-bike space all the time. Sure, legacy bike builders like Specialized and Giant remain popular, but startups such as California-based RadPower Bikes and Dutch company VanMoof are helping drive new customers to two wheels. Car companies, already invested in battery and electric motor technology, are taking note.
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