Why Many Dealerships Are Setup to Fail: The Evolution of Customer Engagement

Dealerships have always been in a hyper- competitive situation. Today’s environment in sales has increased 10-fold as dealers have less new inventory and auction prices for used vehicles have increased pricing for the used vehicles over MSRP for the same vehicle new. Today’s market commands change in sales. Just look outside of our industry. Retailers…

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Filling Digital Marketing’s Skills Gap

Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being the most popular area for investment. These data-related investments highlight how companies are continuing to invest in capabilities to analyze, store/manage, and automate their data.…

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RIDE OF THE WEEK HARLEY-DAVIDSON “DIVORSTER”

When a custom bike builder is gifted a motorcycle, the possibilities for the build are endless. That was the scenario Randy Noldge found himself in with a Harley-Davidson Sportster last year, and the result was a high-compression, performance-oriented drag bike with a unique nickname. Check it out!

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Best UTVs [Top Brand & Model Reviews] : The Complete List of 2022

The year 2020 has been a special one, unlike any other year. Businesses, industries, and people were heavily affected by the unexpected events we’ve been through that year. In this guide to the best UTVs, we will dive into the best side by side utv (SxS) to provide you with all what you need to get you…

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Kickstart Your Year: The Best New Motorcycles of 2022

For motorcycle enthusiasts, 2022 promises to be a great year. Despite some production delays, motorcycle manufacturers have made key advancements in engineering and building new motorcycles across a range of categories. Trends to watch this year include an increased focus on off-road and middleweight bikes, new tech and electric powertrains, and a heightened attention to…

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YETI SnowMX Releases 2023 Snowbike Systems for the Brave and Bold

The new systems are nimbler and provide a better, more comfortable ride in powder or the backcountry. Canadian snowbike company and industry leader YETI SnowMX unveiled its 2023 snowbike systems, featuring improved technology for riders chasing backcountry powder adventures, looking for ultimate racing performance or simply wanting to explore new trails. Highly adaptable and compatible…

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