One of the biggest issues facing dealers in 2022 is staffing. There doesn’t appear to be much change on the horizon, but there are ways to keep revenue up while dealing with employee shortages. A new U.S. Labor and Statistics report shows more than 40 million people quit their jobs in just the last year.…

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Like it or not, Google reviews are now the main driver when it comes to getting potential customers online. More than 85% of people would prefer to read a review of a company or business rather than just hear a recommendation from a friend. During the pandemic, this process has only intensified. More people are…

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Taiga Motors Corp. announced it initiated deliveries of its first Nomad snowmobiles. Taiga’s 2022 Nomad marks its first electric snowmobile sale as the company continues to ramp up production. By electrifying one of the most challenging vehicles in the off-road segment, this milestone positions Taiga as an innovator in the powersports industry. Read More

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Charles Darwin’s Voyage Of Discovery and the subsequent theory of natural selection makes a case for survival of the most adaptable. Fitting of the oldest motorcycle company in continuous production in the world, the Scram 411 is Royal Enfield’s evolutionary take on its flagship Himalayan ADV bike. It is a new subspecies combining scrambler vibes…

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To mark the 50th anniversary of the Can-Am brand, BRP is bringing back bikes…  a family of electric 2-wheel motorcycles. “With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” explained BRP CEO José Boisjoli. “This new product category is extremely important to us, and we…

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On Saturday, May 7, women riders will take to their motorcycles and powersports vehicles to “Just Ride!” for the 16th International Female Ride Day (IFRD). Participants in over 120 countries on six continents will join in on the globally synchronized women’s ride day, which highlights female motorcycle riders and powersporters across all disciplines of the activity.…

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When you see a Christian Newman hand-built motorcycle in person, you’re staring a piece of mechanical artwork in the face. There’s no question who built the motorcycle and how unique it is. See this scratch-built Harley-based chopper for yourself! Read More

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Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local SEO in several ways. Read…

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