Rich Energy, the energy-drink sponsor that gained notoriety during its tenure as the title sponsor of the Haas Formula 1 team in 2019, is at it again. Earlier this week, the Rich Energy HQ Twitter account announced that it would no longer be sponsoring OMG Racing, a British Superbikes team that is currently leading its championship. There’s just…

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Together, Millennials and Gen Xers now represent a larger population than the generations that preceded them, and these consumers are so accustomed to the convenience and speed of online shopping that they are now looking online to purchase boats, homes, and even cars. Read More

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With our 11th 40 Under 40 class, Automotive News enters a second decade of recognizing young dealership leaders. This year’s stars have led digital retailing transformations, found new ways to stock vehicles during an inventory crisis and chipped away at recruiting challenges. We congratulate them and hope you enjoy reading their stories. Read More

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Although I’m fluent in digital media, I still believe in some timeless truths about great marketing and advertising. As a fractional CMO and content strategist, I see some trends among companies and agencies that I respect but worry about. Read More

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