Posts by patrick

The COVID-19 pandemic spurred an unprecedented supply crunch, shutting down semiconductor factories while also fueling demand for consumer electronics. Now, some chipmakers are warning of cooling demand for parts used in PCs and smartphones, while automakers continue wrestling with a shortfall. Read More

Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the search…

It’s easy to look at the crown of a tree and be in awe of the leaves changing their colors and the expanse of its branches. We’re easily drawn in. However, the leaves don’t tell the whole story, nor do the rings throughout its center. The roots are most important to its development. Read More

A brand promise is powerful. It articulates what customers can expect from their interaction with your company. Every brand has one. Ideally its one you create and want to own. Developing your promise takes a process.   Read More

Harley-Davidson has introduced its new Enthusiast Collection, an ongoing series of Harley-Davidson motorcycles featuring special-edition paint created to celebrate the unique backgrounds and special interests of riders within the Harley-Davidson community. Each Enthusiast Collection design will be launched annually, available in limited quantities across a curated selection of motorcycle models. Read More

Vintage Harley-Davidsons can be hard to come by, especially ones that are close to, or over 100 years old. Luckily, we were able to come by one at this year’s Mama Tried motorcycle show. Michael Lange showed us the hard work and dedication it took him to get his 1921 Harley-Davidson, not only in working…

Nothing makes a noise quite like the yowling intakes of the 890-cc Yamaha CP3. With the throttle wide open, the wail of air being inhaled and detonated by this three-cylinder engine is hypnotic. Almost addictive. Imagine, as its closest analog, half a caterwauling Porsche 911 GT3. But the mighty GT3’s engine signs off at 9,000 rpm, and all…

Volcon Inc., the first all-electric, off-road powersports company, will officially launch and open the door to consumer reservations via its website for its flagship, fully electric UTV called the Stag on Friday, July 1, 2022 at 1 p.m. EST (10 a.m. PST). Read More

“I was talking to a fellow dealer recently, and he’s rubbing his hands together because he is doing amazingly well. I asked him what he will do when it all changes. What will happen when the manufacturers catch up with the demand — and will in all likelihood — overbuild? We’ll have too many units…

Change is constant. This applies to every aspect of life and every industry. In the motorcycle and powersports world, it means that technology is always evolving, young people are buying their first rides, and seasoned riders are ready to upgrade to new machines. Read More