YAMAHA PAYS IT FORWARD, AGAIN

For the 14th straight year, Yamaha has paid it forward with the Outdoor Access Initiative (OAI). In addition to awarding more than $5 million in grant funding to date, a contingent of employees also got their hands dirty by volunteering to clean up and restore an area decommissioned to public motorized access north of Yamaha’s…

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Honda Celebrates 50 Years of Motocross with 2023 CRF450R

Celebrating five decades of elite motocross heritage, Honda unveiled the latest edition of its flagship motocross bike, the 2023 CRF450R, during a media event. Held on the eve of the opening 2023 AMA Pro Motocross round at Fox Raceway, the function featured the entire Team Honda HRC lineup — Ken Roczen, Chase Sexton, Hunter Lawrence…

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12 finalists in running for NIADA’s 2022 National Quality Dealer Award

A dozen operators are in the running for the National Independent Automobile Dealers Association’s highest honor for its member dealers. On Monday, NIADA announced the finalists for the 2022 National Quality Dealer Award. The 12 finalists have all been selected as their state’s Quality Dealer by an NIADA-affiliated state independent dealers association. Read More

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NERA E-Motorcycle: the 1st Fully 3-D-Printed E-Bike

The NERA e-motorcycle started with an idea: create a functional prototype that revolutionizes mobility and can be produced entirely with 3-D printing. With Marco Mattia Cristofori in the design lead, BigRep engineered the NERA e-Bike from the ground up, disrupting traditional design, engineering and production in every aspect. The result is a 100% customizable, functional prototype,…

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The 2023 Beta Motorcycles RR Models

Beta USA is proud to re-introduce the standard RR range of 4 Stroke RR models to the U.S. marketplace after a six-year hiatus. Due to changes in the market, Beta USA is offering the 4 Stroke RR models as well as the 2 Stroke RR models for 2023. These four new models differ from the…

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HOW POWERSPORTS DEALERS CAN IMPROVE THE BUYING EXPERIENCE

Powersports dealers may not be able to sell online, but they can do more to engage consumers and drive towards a sale. A better buying experience means addressing the needs of the consumer, the dealer and the manufacturer. Given the inventory situation, all three working together is more important than ever. Then, there is the…

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2023 Suzuki Motorcycle Lineup Launches

Extending the momentum gained from introducing a number of electrifying models over the last year, Suzuki Motor USA LLC is launching fresh 2023 motorcycles. Led by the 2023 Hayabusa, Suzuki’s landmark ultimate sportbike, this group of new motorcycles brings together a collection of proven Suzuki products including the flagship sport model, Hayabusa; the tried and…

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