How to Reduce Abandoned Leads and Improve the Customer Experience
Today, we live in a world where instant gratification is just a part of life. Every dealer strives for the ability to provide instant answers to any inquiry the customer may have. But how does that tie into the profitability of a dealership and the customer experience?
First, consumers crave simplicity. No customer should have to bend over backwards in order to purchase a vehicle. That's why it is key to keep up with lead response times and maintain a simple sales process for your dealership!
What is the customer experience?
Most of the problems customers have today have little or nothing to do with price. In fact, what the customers focus on is the buying experience and how they are being treated during this process. That being said, making sure that your team is communicative and transparent will enhance your customers buying experience on every level.
Moreover, standardizing the lead intake and sales processes is vital to improving your sales. Most dealers over look this crucial aspect of sales development, resulting is fewer closed deals. However, with the pandemic increasing the importance of customer service, Improving your online buying experience has become imperative.
Staying vigilant in your follow-up process and providing a great customer experience is a great way to capture more leads and improve your sales!