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Posts by patrick
WTF does “Customer Experience” Even Mean?
I recently came across commentary wherein the author questioned whether Carvana sells cars for less than franchise dealers. In that video, the author rightly claims that Carvana has certainly built their brand on that message. In addition, he goes on to explain why the “experience” they offer is the reason that consumers have flocked to…
Read MoreRiding a Monkey Bike Across Mongolia Is Amazing and Painful
I’m in the middle of Mongolia on a dirt road and I’ve just fallen off my 49cc motorcycle for the… fourth time? Sixth time? I’m not really sure. It’s day two of The Adventurists’ Monkey Run and this fall hurts. I’ve actually ended up on the ground in front of the bike, hitting my head…
Read MoreWhy Text Communication Matters
Communication Is Key All forms of communication with customers can be useful but nothing beats text messaging. Customers are consistently more interested in messaging that is mobile and nothing is better than texting. Texts are short and reach people instantly. This makes it preferable to email, even though both can be received in any location…
Read MoreThe Effects of Media Fatigue
On average, a person might see about 5,000 ads a day through all sources. Seeing this many ads can create a sense of media fatigue. This is something to consider in terms of your customers and perhaps even the people at your dealership who are working with customers. Being overwhelmed and fatigued can affect the…
Read MoreARCH Motorcycle Officially Launches New 1s Model
ARCH Motorcycle, the Los Angeles-based bespoke production motorcycle company co-founded by Gard Hollinger and Keanu Reeves, has announced the official launch of its new ARCH 1s model. The 1s represents an evolution helping to define industry categories in the motorcycle world, mixing ARCH’s one-of-a-kind performance cruiser formula with an aggressive riding position to create a…
Read MoreThe 2023 Rolls-Royce Spectre Is an Electric Car That Doesn’t Look Like One
Rolls-Royce has taken the rather overwhelming wrap with all the words on it off of its first electric vehicle, the Spectre. That’s a fortunate thing, because the Spectre looks much better this way. Read More
Read MoreTriumph Speed Triple 1200 RR Bond Edition
Strictly limited to just 60 motorcycles, the Speed Triple 1200 RR Bond Edition celebrates 60 years of Bond and the official motorcycle partnership between 007 and Triumph. Read More
Read MoreThe Ultimate Price of Unanswered Messages
Unanswered messages can be a serious issue. When a customer sends in a message, they want to get a prompt and informative answer back. Waiting for hours (or days) to respond could lead to losing business you would otherwise have. That might sound a bit hyperbolic but it’s true and we’ll be sharing the metrics…
Read MoreBRP BREAKS GROUND ON NEW CAN-AM ELECTRIC MOTORCYCLES PLANT IN QUERÉTARO
BRP Inc. confirmed the start of construction of its first electric vehicle (EV) manufacturing plant and a major milestone in the company’s electric journey. Oct. 3 marked the groundbreaking ceremony of the Can-Am electric two-wheel motorcycle production facility in Querétaro, Mexico, which will be adjacent to the current BRP campus in the city. Production of…
Read MoreThor’s New Ram ProMaster 3500 Camper Vans: #Vanlife Vibes for Under $120,000
Thor Motor Coach unveiled five new motorhomes at its annual Dealer Open House event that took place at the end of September, introducing three Class A motorhomes (Indigo, Resonate, and Luminate) along with two Class B camper vans (Dazzle and Twist), which are nearly identical twin 2023 Ram ProMaster 3500 camper vans with different names.…
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