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Posts by patrick
GET YOUR KICKS ON ROUTE 66
Amerivespa — the largest motor-scooter gathering in America — attracts 600-800 Vespa aficionados annually, but scooterists of all stripes from all around the globe are welcome for a four-day event in celebration of all things scooter! According to the Vespa Club of America, everyone will get their kicks on Route 66 June 1-4, 2023 in…
Read MoreUBCO’s 2X2 Electric Adventure Motorbike Redefines the Riding and Ownership Experience
UBCO is redefining the utility and recreation vehicle experience. The 2X2 Adventure Motorbike is the first vehicle that puts the riding experience at the center of its focus being all-wheel drive (AWD), lightweight, whisper-quiet and easy to ride. UBCO’s 2X2 platform leverages hardware, software and firmware to create a one-of-a-kind rider experience that’s effortless to…
Read MoreWhy Many Dealerships are Setup to Fail
As seen in the Dealer Magazine article with PSX’s own Larry Bruce, it’s not new that customers want to be taken care of and save time. None of this is new. Customers have always wanted transparency, customer service, and so forth. What happened with COVID-19 is that dealers now must give customers those things that…
Read MoreWhat Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner…
Read MoreMulti-nation letter calls for 100% new zero-emission truck sales by 2040
Noting the climate, air quality, environmental justice, clean energy and energy cost benefits, CALSTART, its Global Commercial Vehicle Drive to Zero program and campaign (Drive to Zero), and 16 nations are encouraging nations worldwide to adopt a 100% zero-emission truck sales target by the year 2040. Read More
Read MoreReview: Zero SR/S
Where the automotive market goes, the motorcycle market soon follows. It was only a matter of time before electrified power trains made their way into two wheels. There have, of course, been electric motorcycles for years, but back when battery technology was more primitive. They never really threatened the dominant gasoline-powered bikes on the market.…
Read MoreThe Opposite Effect of Empowering
Technology, data, and all the modern advances that we have should be making the world of powersports sales an empowering place for your best sales reps. However, it often has the opposite effect because it feels like one more task to do and something else that needs to be micromanaged. Most of your sales team…
Read MoreCUSTOM 1979 YAMAHA SR500 CAFE RACER
In a sea full of choppers and cruisers at Fuel Cleveland, it was nice to find a few café racers out under the sun at the historic Hale Farm. One of those was a fully restored and customized Yamaha café racer brought to the show by Sane Motion Moto owner, Spero Floro. Read More
Read MoreEnterprise ecommerce SEO: Why good technology can’t fix a bad process
Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why? What follows…
Read MoreThe Customer Experience
The Leading Role The leading role in this (and every) story is the customer experience. Today’s customers know what they want and they’re willing to be more flexible and open to the ways they get those wants fulfilled. People are now demanding companies to offer chats and text messaging as a means of communication to…
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