A simple search will produce dozens of results for articles, blogs, and lists of the biggest and worst mistakes of search engine optimization. Of course, some of the mistakes that can be made are going to be more detrimental than others. It’s important to know how to use SEO, but it’s just as important to know how not to use SEO so that you can get the most out of your strategy.
To help you avoid some of the biggest issues with search engine optimization for your Powersports brand, we’ve compiled a list of the top five. Keep reading to see what you need to avoid at all costs.
Whatever you do, make sure that your audit includes a check for any duplicate content on your website or elsewhere online. Even if you don’t know it’s there, the search engines may find it and accuse you of creating spam or take points off your ranking.
Make sure that you’re only using keywords as needed and when relevant. Using keywords too much can quickly become seen as stuffing, which can get you banned from search engines or at least hurt your reputation.
Not Optimizing for Mobile
More than ¾ of all online searches are performed from a mobile device. If your website isn’t optimized for mobile, it doesn’t matter what else you do with SEO. Make sure that your site loads quickly and renders well on any device.
Not Monitoring Campaigns
Implementing various optimization efforts is great, but it’s useless if you don’t monitor them to keep an eye on what’s going on. Make sure that you include analytics and monitoring in your optimization strategy to put your Powersports dealership in the best position for success.
Using Black-Hat Tactics
Whether accidentally or on purpose, using any “black hat” SEO is going to cost you dearly. It’s not just that it won’t work. It will impact your ranking negatively if the search engines catch you, and it can even get you banned. Avoid black hat seo tactics at all cost!
These are just a few of the biggest mistakes and problems that often get overlooked in the world of Powersports SEO including the black hat seo. Whether these things happen on purpose or accidentally isn’t relevant because all that matters is that they shouldn’t happen at all. Be mindful of these things when developing your own strategies for the best results.