How Inventory Shortages Can Be Solved

Going to the auctions for used inventory is like playing the lottery. Maybe you get lucky and get a prime front-line ready vehicle but, most likely, you won’t. With the hyper-competitive market that we are in for dealerships to have cars on their lot to sell, many dealers are paying more for these vehicles than…

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How Much is the Customer Experience Really Worth?

In today’s highly competitive business world, providing a great customer experience has become more important than ever before. Customers have more choices than ever, and they are not hesitant to choose businesses that provide the experience they want, rather than the experience that the business wants to give them. In fact, customers are in control…

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Using Technology to Upgrade Your Sales Process

upgraded sales process

Marketing is the first touchpoint in the customer journey. Therefore, it makes sense that it plays an integral role in helping to define the sales process. The sale starts with the first contact and that impression is one that can make all the difference in your success. Every customer has a different need or expectation.

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Redefining the Sales Process: How Marketing Can Help

sales process and marketing

Marketing is the first touchpoint in the customer journey. Therefore, it makes sense that it plays an integral role in helping to define the sales process. The sale starts with the first contact and that impression is one that can make all the difference in your success. Every customer has a different need or expectation.

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