SEO is a process. It’s a process that, once started, will not have an end. The sheer nature of SEO is that it will remain in place until or unless you change it. Plus, you can implement all of the best practices in the world, but how can you know that they’re working unless you check in periodically. This is why monitoring and analytics are critical to your campaign. No matter how well you integrate or optimize, you can’t guarantee that your efforts are successful unless you follow up.
MONITORING & ANALYTICS
If you research anything to do with SEO, you’re going to hear about monitoring and analytics. After all, you have to know what’s going on with your website and your off-page content to make sure that it’s properly optimized at all times. You will be able to learn which keywords are most effective for which pages, as well as to watch out for broken, outdated, or missing links and information. The latter is a big concern of search engines, who might consider these to be spam and negatively rank you as a result.
THE RIGHT ANALYTICS
With the right analytics, you will be able to see which elements of your SEO strategy are working effectively and which ones need a little more attention or a complete do-over. You will also be able to monitor how you stack up against the competition, if you wish, to ensure that your optimization efforts are always leading the pack.
HOW CAN I MONITOR MY OPTIMIZATION EFFORTS?
There are plenty of platforms that provide effective analytics and monitoring tools. By and large, the most popular choice is Google Analytics, which is a great resource that is available to everyone and that includes plenty of valuable metrics and reporting tools. Other major search engines also have their own monitoring tools, or you can have one created or implemented as part of an SEO or marketing platform designed just for your Powersports dealership or other motorsports business.
COMPARE THE OPTIONS
Take the time to compare the options and see what type of monitoring solutions are going to be best for your needs. If you’re enlisting the help of professionals to integrate your initial SEO strategy, consider letting them handle the monitoring and management, as well. After all, they’ll know best what to look for and how to implement a management strategy that’s every bit as effective as the optimization process itself.