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Harley-Davidson Names PowerSports Extreme Digital Marketing a Dealer Digital Certified Provider



PSXDigital’s technology and team are now certified to help Harley-Davidson dealers drive their digital business forward with its CXMAi platform.

Houston, TX (June 3, 2019) - PowerSports Extreme Digital Marketing, Inc. and Harley-Davidson Inc. entered into a strategic agreement, naming PSXDigital as inducted into its Dealer Digital Certified Program.

Veterans to the industry, PSXDigital introduced the market’s first and only fully-integrated Customer Experience Management platform, powered by Artificial Intelligence (CXMAi); ensuring dealers the ability to provide a better, more personalized experience for each consumer, from their custom website to the showroom floor, across all devices with a single log-in.

Committed to delivering iconic products that unify the highest levels of passion, authenticity, and performance, Harley-Davidson proactively sought PSXDigital’s consolidated solution as part of its accelerated plan for continued growth. The PSXDigital CXMAi platform demonstrates superior advantages to its motorsports dealership customers including:

  • The freedom of full platform asset ownership
  • Artificial Intelligence (Ai) Platform
    • Drives smarter data-based sales and marketing decisions
    • Powers more leads, faster lead response times, and 97% two-way connection rate with consumers
  • Integrated Inventory Management suite with Mobile Photo Capture, Replicator, and Syndication
  • SEO-incorporated, mobile-first custom adaptive Website design
  • Seamless Ai powered CRM and Automated Marketing Platform (AMP) integration includes Digital HeliX Technology
  • Dedicated Performance Xperts provide proactive optimization, real-time support and monthly success consultations

“We’re having the best year we’ve ever had month-over-month, and we attribute most of that to our partnership with PSXDigital”, said Brett Paul, General Sales Manager at Southern Devil Harley-Davidson.

“The Harley-Davidson certified partnership is an important milestone for PSXDigital and our dealers,” said Larry Bruce, CEO of Powersports Extreme Digital Marketing. “The premium brand market is competitive and H-D dealers deserve access to the highest converting platform possible. We pride ourselves in our technology and performance-first approach to building a complete Powersports dealership platform that generates more leads, more profitably and with far more efficiency for overall Powersports dealership operational success.”

Find out more about the certified partnership with Harley-Davidson at


About PSXDigital Marketing

Powersports Extreme Digital Marketing Inc. (PSXDigital) is a leading technology provider in the motorsports, boat and RV industries. Introducing the market’s first CXMAi (Customer Relationship Management powered by Artificial Intelligence) Platform: CRM, Inventory Management, Websites, and Marketing Automation. PSXDigital’s integrated sales and marketing solution provides a consolidated view of the customer from a single login, connecting more dealers to more customers and driving more sales.

About Harley-Davidson, Inc.

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson has fulfilled dreams of personal freedom by leading the innovation of two-wheeled mobility. The company offers an expanding range of leading-edge, distinctive motorcycles and brings the brand to life through Harley-Davidson riding experiences and exceptional motorcycle parts, accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road.

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