There are a lot of different ways to go about tackling the beast that is SEO. If you’ve already taken the time to learn a little bit about search engine optimization and how it works, it will be easy for you to get started.

While knowing the right way is important, sometimes it’s more valuable to know what you should avoid when implementing something like SEO. Some things could go poorly if they aren’t well-executed. There are other things that you want to avoid at all costs.

To succeed with search engine optimization, you have to understand all that it entails. This is not a single tool that you will use, but an entire strategy and process that needs to be carefully planned and executed to ensure optimal results.

The process of SEO is something that every industry can benefit from. A lot of people in the field of motorsports, Powersports, and even RV and watercraft aren’t sure that their target audience is actually online, or they may not even realize that’s where they need to go. Foot traffic is great, but haven’t you noticed it’s a bit light these days?

When you have an organized database, everyone knows where they can go to get the information that they need. It’s all in one centralized place and the information is complete, up-to-date, and edited in real-time to ensure accuracy at all points during the customer journey and beyond.

Are you ever really going to access that information? Every dealer and sales professional goes through the same thought process at one point or another. However, there’s a lot more value to having a solid database that is ripe with customer information than you might think.

If your CRM is lacking, you’ll know. Typically, you’ll know because customers will slowly fade into the background and often never return for a second purchase, for one reason or another. You’ll know because people are unsubscribing from your marketing campaigns because they’re intrusive or just not engaging. You’ll know because you don’t have the dynamic, seamless transaction from start to finish that today’s customers demand.

Eventually, this is going to slow down. For some dealers, it probably already has. When that happens, you can’t just wait for another rush. You’ve got to find a way to keep the business coming, and when things are slow you want to do it on a shoestring budget if you can. The secret here isn’t a secret at all. You need to have a solid database in place so that you can rely on it in slow times.

How many times have you sat down with a customer only to look over a form and decide to save everyone’s time, you could skip a lot of the demographic information? Sure, it might not be pertinent or critical, but it could come in handy down the line. If you’re not collecting it now, you may never have another chance.

If you’re struggling with customer retention, you might just be missing the mark in a few key areas. Although these things aren’t directly tied to the customer, they’re all about making your dealership a better choice for the customer.