Blogs

What’s new in Powersports technology, Dealer success stories, thought leadership, and more.

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powersports inventory management

5 Benefits of Automated Lead Marketing for Powersports Dealers

This unique technology platform allows dealers not only to track and manage customer data but to mine leads and cultivate customers 24 hours a day with the assistance of an automated assistant. Keep reading to find out a few benefits of this solution and why you need to incorporate it if you haven’t already.

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drip campaigns

Database Equity Mining: Drip Campaigns for Your Powersports Dealership

Once you’ve gone through and effectively cleaned your database, it will be time for you to reach out to the best leads and make the most of the insights that you’ve gathered. With the help of drip campaigns, you’ll be able to keep in touch with people and remind them of who they can turn to when they need Powersports sales or service.

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personalized marketing

Stop Talking AT Customers and Start a Conversation with Personalized Marketing Messages and More

Despite what many people believe, automated intelligence can do a lot more than just send form responses and point people toward other useful resources. Automated marketing and lead generation is beneficial to Powersports dealerships in many ways. Learn more here on why it’s so important!

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powersports data management

The Value of Cleaning Your Database: Missing Potential and More

As a Powersports dealer in the 21st century, your database is your most powerful weapon. There is so much potential here, but you have to know how to use it to its best capacity. When you effectively clean your entire database, whether it is CASS, NCOA, DeDUPE, or any other platform, you will be able to have a better glimpse of where things stand.

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powersports data entry

Data Entry is for Desk Jockeys: Get Your Sales Team Back on the Floor with Marketing Automation

A lead marketing assistant that is fueled by artificial intelligence (AI) is going to be your Powersports dealership’s new best friend and best marketing asset. Like any chatbot or virtual assistant, a lead generation AI interface will respond to all inquiries immediately, helping connect your customers and potential customers to the answers they seek or the people that they need.

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smart automated marketing engine

Meet SAMe: The New Automated Smart Marketing Engine from PSXDigital

giving you the chance to have the cleanest, most on-point database so that you can start fresh with in-house lead generation from your existing customer base. Once you’ve got everything cleaned up, SAMe will also be able to help create effective drip campaigns or targeted remarketing campaigns that are based on whatever criteria you have in mind.

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Automated Lead Marketing Assistant

What’s an Automated Lead Marketing Assistant?

A lead marketing assistant that is fueled by artificial intelligence (AI) is going to be your Powersports dealership’s new best friend and best marketing asset. Like any chatbot or virtual assistant, a lead generation AI interface will respond to all inquiries immediately, helping connect your customers and potential customers to the answers they seek or the people that they need.

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powersports analytics

What is Database Equity Mining and Why Does it Matter?

Automated database mining tools will take care of cleaning up your database and collecting useful information and potential leads. From there, it’s going to be up to you to take the initiative to reach out to those leads and figure out what to do with them.

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data driven marketing strategy

TIPS for DATA-DRIVEN Content Marketing

Content marketing is a vital consideration today. However, if you’re not backing your content up with data derived from your database, you’re doing it wrong. Simply put, all the content in the world won’t help you if it’s not relevant to your audience’s needs, expectations, goals, and personal journey. The following tips will help ensure that you’re able to create data-driven content that encourages conversion and builds your brand.

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High Value Leads

How to Define What a “High Value” Lead is to Your Dealership

It should come as no surprise that all leads are not created equal. Of course, that’s not to say that one lead is “good” while another is “bad”. They’re all valuable, but they are not of the same value at the same point in time. Some are merely warm, while others are ready to convert right now. Obviously, you want to focus on high-value leads right now, while nurturing those who are not quite ready to become customers. How do you determine which are the highest-value leads, though?

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