Archive for April 2020

It should come as no surprise that all leads are not created equal. Of course, that’s not to say that one lead is “good” while another is “bad”. They’re all valuable, but they are not of the same value at the same point in time. Some are merely warm, while others are ready to convert right now. Obviously, you want to focus on high-value leads right now, while nurturing those who are not quite ready to become customers. How do you determine which are the highest-value leads, though?

The key to data-driven marketing is, well, data. However, it doesn’t just flow into your dealership. You must create a plan for capturing it, aggregating it, cleansing it, and then putting it to use. Of those steps, simply gathering website visitor information can be one of the most challenging steps, but the following tips will help to simplify things for you.

The key to data-driven marketing is, well, data. However, it doesn’t just flow into your dealership. You must create a plan for capturing it, aggregating it, cleansing it, and then putting it to use. Of those steps, simply gathering website visitor information can be one of the most challenging steps, but the following tips will help to simplify things for you.

Marketing is the key to reaching leads and converting them into customers for your dealership. However, not all marketing is created equal. Why is it important? Is there a Key to Data-Driven Marketing? As you might imagine, there are many ways to jump in and understand it while taking advantage o it as well. Learn more here!

Right now, everyone seems to be in a holding pattern, waiting to see what happens next. The economy is a mess and many dealerships aren’t sure whether they should be trying to continue business or sit back and wait until things clear up. After all, now isn’t really a time when most people are thinking about buying new Powersports equipment, so while there may be some potential in the marketplace, your efforts might be better spent elsewhere.

Every Powersports dealership in the country is in a holding pattern, along with just about every other business out there. Unfortunately, what many of them don’t realize (and what you’re probably also missing out on) is the fact that doing this means that precious time is being wasted that could be used to take a long, hard look at your digital marketing strategy and start re-strategizing for the coming season when business is back in session.

Businesses are struggling now in a way that many have never experienced. Many have simply closed their doors and decided to wait out the storm, but there is more that you can do than sit back and watch your sales slip away. You need to be setting up and strategizing your next big marketing strategy, which should include a solid database marketing solution to maximize the AI and CRM tools available to you today.

You can’t develop a solid marketing strategy without a strong database anymore, because the ability to connect with the needs of your customers is what will take your dealership into the future. Not sure how to use this marketing tool? Here are a few helpful strategies to get you started.

Database marketing is one of the most critical elements in your digital marketing strategy. You’ve already invested in the database tools for other purposes. Therefore, you’re basically getting a marketing tool for free. Plus, it will allow you to target and reach a whole selection of potential leads and repeat business, optimize your return on investment, and help you prioritize your accounts and customers so that your focus is where it should be.

Your customer database is your dealership’s lifeline. However, without the right steps, it’s much less effective than it could be. We’re talking about data hygiene and customer segmentation, of course. However, you also need to enhance and enrich the customer data that you have so you can improve segmentation and marketing efforts. The following tips will help ensure you’re able to do that more easily.