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Digital Marketing Strategy

3 Database Marketing Strategies

You can’t develop a solid marketing strategy without a strong database anymore, because the ability to connect with the needs of your customers is what will take your dealership into the future. Not sure how to use this marketing tool? Here are a few helpful strategies to get you started.

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Powersports Database Marketing

What is Database Marketing?

Database marketing is one of the most critical elements in your digital marketing strategy. You’ve already invested in the database tools for other purposes. Therefore, you’re basically getting a marketing tool for free. Plus, it will allow you to target and reach a whole selection of potential leads and repeat business, optimize your return on investment, and help you prioritize your accounts and customers so that your focus is where it should be.

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Data Enhancement

Critical Customer Data Enhancement Tips

Your customer database is your dealership’s lifeline. However, without the right steps, it’s much less effective than it could be. We’re talking about data hygiene and customer segmentation, of course. However, you also need to enhance and enrich the customer data that you have so you can improve segmentation and marketing efforts. The following tips will help ensure you’re able to do that more easily.

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Powersports marketing channels

Audience Segmentation & Marketing Channels

Unless you’ve been living under that proverbial rock, you’ve at least heard of audience segmentation. It’s a vital step to ensuring you’re able to use your customer database effectively. However, you also need to be familiar with the various marketing channels and the role that audience segmentation plays in choosing which channels you use to reach various audience members.

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Powersports Audience Segmentation

Audience Segmentation

Audience segmentation – it’s a crucial thing to master if you want to leverage your customer database to the fullest extent. However, it can also be pretty challenging for Powersports dealership owners and decision-makers. The following tips and tricks will help speed things up and ensure that you’re better able to segment your audience correctly.

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Powersports Data Types

Common Customer Types

Your existing customers are the lifeblood of your Powersports dealership. Without them, you’re up the creek without a paddle. It costs five times as much to get a new customer as it does to keep one you’ve already earned, plus your existing customers are already familiar with your brand, have an established relationship with your company, and are primed for future purchases.

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Powersports data hygiene

Good Data Hygiene

Your customer database is a critical tool. It ensures that you’re able to reach your audience and maximize the value of your existing customers. That’s crucial at all times, but particularly so in situations where you have little or no control and your business is in danger.

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powersports dealership lockdown

Coming out of Lockdown…. Whats the plan?

Are your dealership(s) and staff prepared when the doors reopen? Are you utilizing this time to educate, structure and get processes in place? DO YOU WANT TO BE AHEAD OF THE GAME? You better believe it, when the lockdown is lifted you want to be fully prepared with a plan! Your customers will thank you for it. Listen to the experts!

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Powersports Gross Profit

Streamlining Your Way to Success

Building a large dealership works differently than building a small dealership. You have to figure out exactly what your goals are and then throw everything you have into figuring out where to go from here. Once you know where your path is heading, you are going to need to put everything that you have into your execution.

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powersports gross profit

How to Increase Gross Profits for Overall Dealership Growth

Profit, of course, is a marker of success for any business. As such, growing that profit is going to be an integral part of the growth process. It’s a tricky endeavor, though, because you can’t just dive right into the profit margin and go for the sales. If you make improvements in all areas of your dealership, you’ll see profits increase on their own.

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