SEO isn’t just about keywords anymore. It’s an entire process that entails several elements, and search engines are constantly looking for the best and brightest to be ranked at the top. No matter how well you integrate keywords, optimize page titles, tags, and other content, or execute any other part of your strategy, if your brand already has a bad reputation, it’s not going to be easy to recover.
Reputation has always been a big deal for a business. Search engines today are making sure that it’s a priority because the black hat tactics of keyword stuffing led to a lot of unreliable information and Google is not having it anymore. Those who use bad SEO tactics aren’t just ignored-- they’re negatively ranked and can even be banned from search engines entirely. Google and other search engines want to direct consumers to the right resources and the best information, no matter what industry it’s in.
PAY ATTENTION TO THE DETAILS
One of the biggest things Google and other search indexers look for is consistency and accuracy in the details. For example, the NAP, or name, address, phone number guideline is one that they hold in high regard. This refers to a business having a single, consistent listing across all postings, directories, social media accounts, and on their website. The least that you can do is choose one format for your business listing and keep it consistent throughout.
Of course, this is just one example of how the details matter. Make sure that you take a good look at your online presence through the eyes of the consumer and see where you can make small changes that could have a big impact on your reputation. As mentioned earlier, it doesn’t matter how good your SEO efforts are if your reputation is worthless, or if you just don’t have anything of value to offer. You can’t just sell a product or service anymore. You have to be a source of value for the consumer.
Another area that doesn’t come up in every SEO discussion is the consumer review. Online reviews can be a great asset to your brand. However, they can also cause a lot of problems. As part of your optimization efforts, you should attempt to resolve all negative comments to the best of your ability. That way, you know that once your SEO is optimized, those reviews won’t be holding you back.