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How to Use Social Media for SEO Brand Management
2 Different Practices... Know the difference!
SEO and reputation management are two different practices, but they’re pretty intertwined these days when it comes to getting your Powersports brand in the best position, both in terms of search rankings and overall brand image. The biggest thing to focus on is your brand image and creating a consistent one across all platforms. There are plenty of ways to go about this, but aligning your social media profiles is a great way to start.
Connecting with people!
Social media is unique because it allows you to connect with people on a more personable level. You can share jokes as easily as pertinent information and engage everyone differently than you might on your website. Of course, you won’t be effective at doing this if your different profiles all have a different persona. Therefore, the first thing that you’ll want to do is to create a single persona for your brand and integrate it into all of your social media networks.
Conduct an Audit
Start by conducting an audit of all of your social media profiles. Verify that all of your logos, bios, banners, business listings and other details are accurate, consistent, and match your brand guidelines and voice. Set up a consistent posting schedule and know what kind of content to share on which platforms for best engagement and interaction. If you have different areas of focus within your Powersports business, create different social media accounts for them. For example, if you have a dedicated racing team and a standard Powersports parts department, the racing department should be separate and focused exclusively on performance.
Bolster your reputation
Social media is all about giving people the connection that they want to your brand on a personal, connected level. It’s about creating a persona and using that persona to reach out and connect to people. If you do this effectively, it can bolster your reputation and help increase your search rankings. It can also help you position your brand as a better authority than the competition because you have better connections with your users.
There’s a lot that social media can do for your branding and SEO, but it’s really a tool for reputation management. Take the time to develop a robust social media strategy as part of your search engine optimization planning, and if you’re not sure what to do, rely on the pros. They’ll be able to set up the best social media campaigns and ensure that your brand is optimized in every way possible.
