THE VALUE IS MORE THEN YOU THINK
One of the biggest mistakes that people make when it comes to search engine optimization is overlooking the value of their sitemap, or even realizing that they need one at all. A sitemap is a standard part of every website, but that doesn’t mean that it comes standard. Some website creators will generate them automatically. However, even those still require some TLC because computers aren’t perfect.
OUTLINE OF YOUR WEBSITE
Let’s back up a second. For those who aren’t familiar, a sitemap is essentially an outline of your entire website that includes all of the pages listed in a hierarchical order. It also tells search engines which pages and files you think are of the most importance and helps identify details like the frequency of updates, most recent updates, and alternate languages that may be available.
XML seo sitemaps are the preferred option, as these are designed to be built specifically for search engines and indexers to navigate and discover all of the pages on a website with ease. The sitemap should include a URL, page title, and the details mentioned above, at the very least. If you have pages that you don’t want to be indexed, this is also where you can add the “nofollow” command to let the spiders know to skip those pages.
However, it’s important to note that HTML sitemaps are also still relevant and useful. These SEO sitemaps are designed for your visitors. It will tell them all about your site, offer a list of pages in proper order, and give them the chance to find anything that they seek without having to look too hard. Having an HTML website is essential for dealerships, which are notorious for having huge websites with a lot of pages.
HTML websites also increase the visibility of your website. While the XML SEO sitemap is the one that’s more effective for indexing, having a well-designed HTML sitemap with links can help your site appear more reputable and make it easier to facilitate the indexing done by the bots so that they will crawl more pages and generate a better ranking for your business.
When you’re developing your SEO strategy to help boost the success of your Powersports business, make sure that you have a plan for handling the sitemaps properly. Without them, your website can’t even be found by the search engines so it’s not something that you want to overlook.