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The Power of User Reviews in Powersports SEO: It’s All About Making the Best Impression
Attracting new business!
If you are going to attract new business, you have to make the best possible impression on the audience that you seek. Part of that includes making sure that all of your online reviews are positive, or at least that any negative ones have been properly addressed and resolved. This will show potential customers or clients that you care about your existing customers and take pride in your business, which is critical in today’s world.
Building Relationships
People are no longer looking for things to buy. They’re looking for relationships to build and connections they can make. Sure, they’d love to pick up that new ATV model, but more importantly, they’d love to find a dealership that they can work with now and in the future for all of their wants and needs in the Powersports industry. Anyone can sell something. Today’s customers want to work with brands that are more interested in helping people, and reviews are a great indicator of this.
Trustworthy & Fair Business
You may not be able to control what people post or optimize your reviews with keywords, but that’s not what it’s about. What you can do, as mentioned above, is to manage and moderate all of the user reviews that are posted online about your brand. When Google and other search engines are looking at your reviews to determine whether you have a trustworthy and fair business, they look for things like:
Content
The nature and content of reviews are what matters most. Do people use locations and keywords? Are they providing specific details or just offering a generic “good business” type of review? Pay attention to these things.
Frequency and Quantity
Search engines also want to see regular reviews of your business, and the more, the better. Of course, you should make sure that these are valid reviews, because they will notice spam and fake reviews, and those can get you banned.
Engagement
While we mentioned addressing and resolving negative reviews, you’ll also want to make sure that you’re responding to positive reviews. Google pays attention to how many reviews you respond to in total, regardless of their nature.
Not only is it good business to nurture your user reviews, but it can impact the success of your SEO campaigns and your overall online reputation. Keep these things in mind and make sure that you’re giving your reviews the attention that they deserve.
