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The BMW iX M60 Is So Good It’ll Make You Love the Grille

By patrick / November 2, 2022
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I’m not going to lie: I love the way the 2023 BMW iX looks. Think I’m crazy? You may be right, but before you consign me to a padded cell…

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CIADA/UAAMG 2022

By patrick / November 2, 2022
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MOTOix/PSX Digital CEO Larry Bruce speaks on why MotorMarketUSA and MOTOix have been chosen to lead the charge in the switch to digital retail for independent automotive dealers in the…

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PSX Partners with Yamaha on Lead Integration for Dealers

By arnold / October 31, 2022
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HOUSTON – Oct. 27, 2022 – PRLog — PSX has joined a new partnership that will save Yamaha dealers time with leads coming directly into the PSX Ai driven Internet…

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Making Sure Your Dealership Isn’t Setup to Fail

By patrick / October 31, 2022
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In 2021, the average powersports dealership visit close rate was 40%. What happened to the rest? Well, 77% of those who didn’t close with you ended up buying somewhere else.…

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Ducati’s Muscle Cruiser Diavel Gets the Multistrada’s V4 Engine

By patrick / October 30, 2022
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Ducati’s Diavel has always been kind of an odd duck. First of all, it’s a cruiser built by a manufacturer known for its wild-ass sports bikes, and while it’s got…

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WTF does “Customer Experience” Even Mean?

By patrick / October 28, 2022
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I recently came across commentary wherein the author questioned whether Carvana sells cars for less than franchise dealers. In that video, the author rightly claims that Carvana has certainly built…

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Riding a Monkey Bike Across Mongolia Is Amazing and Painful

By patrick / October 26, 2022
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I’m in the middle of Mongolia on a dirt road and I’ve just fallen off my 49cc motorcycle for the… fourth time? Sixth time? I’m not really sure. It’s day…

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Why Text Communication Matters

By patrick / October 26, 2022
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Communication Is Key All forms of communication with customers can be useful but nothing beats text messaging. Customers are consistently more interested in messaging that is mobile and nothing is…

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powersports profit strategy

The Effects of Media Fatigue

By patrick / October 21, 2022
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On average, a person might see about 5,000 ads a day through all sources. Seeing this many ads can create a sense of media fatigue. This is something to consider…

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ARCH Motorcycle Officially Launches New 1s Model

By patrick / October 19, 2022
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ARCH Motorcycle, the Los Angeles-based bespoke production motorcycle company co-founded by Gard Hollinger and Keanu Reeves, has announced the official launch of its new ARCH 1s model. The 1s represents…

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